NBC's TONIGHT SHOW Scores Victories in Every Key Demo for Late-Night Week

By: Apr. 04, 2017
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Despite airing a Friday encore, TONIGHT SHOW STARRING JIMMY FALLONhas won the late-night ratings week of March 27-31 in every key ratings demographic - adults, men and women 18-34, 18-49 and 25-54 -- according to "live plus same day" results from Nielsen Media Research. Note that ABC's "Jimmy Kimmel Live" was in rebroadcast through the week. In adults 18-49, "Tonight" generated a +22% margin over CBS' "The Late Show with Stephen Colbert" for the week, with a 0.62 rating versus a 0.51. Among millennial viewers, Fallon's lead was +26% (0.34 vs. 0.27 in adults 18-34), despite the Friday "Tonight" encore.

At 12:35 a.m. ET, "Late Night With Seth Meyers" outrated CBS' "The Late Late Show with James Corden" in every key ratings measure, and also prevailed in all key categories versus ABC's "Nightline" in their head to head 12:30-to-1 a.m. ET half-hour.

Meyers outrated "Corden" for the week by a +14% margin in adults 18-49 (0.33 vs. 0.29) and won its half-hour versus "Nightline" by +34% (0.39 vs. 0.29 from 12:30 to 1 a.m.).

LATE-NIGHT WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of March 27-31. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")



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