NBC's TONIGHT SHOW Defeats All Late-Night Competition in Key Demo

By: Oct. 23, 2014
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"The Tonight Show Starring Jimmy Fallon" has won the late-night ratings week of Oct. 13-17 with wins on all five nights versus the time period's ABC and CBS competition in both adults 18-49 and total viewers.

Fallon's 1.06 rating for the week dominated the timeslot competition, generating an +86% advantage over ABC's "Jimmy Kimmel Live" (0.57) and a +100% margin over CBS's "Late Show with David Letterman" (0.53). In total viewers, Fallon's average 3.577 million persons gives him advantages of +35% over "Late Show" (2.656 million) and +44% over "Kimmel" (2.482 million).

At 12:35 a.m. ET, "Late Night with Seth Meyers" outdelivered CBS's "Late Late Show with Craig Ferguson" by a margin of +42% in adults 18-49, with a 0.51 rating versus Ferguson's 0.36. Meyers also prevailed versus ABC's "Nightline" in their head-to-head half-hour from 12:30-1 a.m. in every key demographic - adults, men and women 18-34, 18-49 and 25-54.

Fallon, Meyers and "Last Call with Carson Daly" all grew week to week in adults 18-49, with Fallon up +6% versus the prior week (to a 1.06 from a 1.00), Meyers up +4% (0.51 vs. 0.49) and Daly up +3% (0.30 vs. 0.29).

Note that CBS's Thursday shows were delayed by an NFL overrun and are excluded from these averages. Friday's "Kimmel," "Late Night" and "Last Call" were encores.

WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of Oct. 13-17. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight" 1.06 rating, 5 share
CBS "Late Show," 0.53/3 *
ABC "Kimmel," 0.57/3 *

12:35-1:05 a.m. ET
ABC "Nightline," 0.37/2

12:35-1:35 a.m. ET
NBC "Late Night," 0.51/3 *
CBS "Late Late Show," 0.36/2 *

1:35-2:05 a.m. ET
NBC "Last Call," 0.30/3 *

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.577 million viewers
CBS "Late Show," 2.656 million viewers *
ABC "Kimmel," 2.482 million viewers *

12:35-1:05 a.m. ET
ABC "Nightline," 1.490 million viewers

12:35-1:35 a.m. ET
NBC "Late Night," 1.513 million viewers *
CBS "Late Late Show," 1.420 million viewers *

1:35-2:05 a.m. ET
NBC "Last Call," 0.843 million viewers *

* CBS Thursday shows were delayed by an NFL overrun and are excluded. Friday's "Kimmel," "Late Night" and "Last Call" were encores.

SEASON AVERAGES

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 1.16 rating, 6 share
CBS "Late Show," 0.56/3
ABC "Kimmel," 0.64/3

12:35-1:05 a.m. ET
ABC "Nightline," 0.40/2

12:35-1:35 a.m. ET
NBC "Late Night," 0.51/3
CBS "Late Late Show," 0.39/3

1:35-2:05 a.m. ET
NBC "Last Call," 0.31/3

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 4.002 million viewers
CBS "Late Show," 2.746 million viewers
ABC "Kimmel," 2.639 million viewers

12:35-1:05 a.m. ET
ABC "Nightline," 1.603 million viewers

12:35-1:35 a.m. ET
NBC "Late Night," 1.573 million viewers
CBS "Late Late Show," 1.438 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 0.869 million viewers

SELECTED CABLE RESULTS, WEEK OCT. 13-17

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.58
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.47

TBS, 11 p.m.-midnight, "Conan," 0.35 **

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.84
Adult Swim, 12:30-1:30 a.m. ET, 0.59

Each adult 18-49 rating point equals 1.27 million viewers.

TOTAL VIEWERS
Comedy Central, 11-11:30 p.m. "The Daily Show," 1.287 million
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.031 million

TBS, 11 p.m.-midnight, "Conan," 0.764 million **

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.821 million viewers
Adult Swim, 12:30-1:30 a.m. ET, 1.305 million viewers



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