NBC's THIS IS US Is #1 for the Night; THE WALL Equals Its Series High

By: Jan. 18, 2017
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NBC's THE WALL

NBC wins Tuesday in adults 18-49 and most other key demographics, led by the #1 show of the night in 18-49, "This Is Us." "This Is Us" (2.6/9 in 18-49, 9.5 million viewers overall from 9-10 p.m. PT): Ranks as the #1 show of the night in 18-49. It's the 10th straight "Us" telecast to rank as the #1 entertainment show of the night in 18-49 on the Big 4. Dominates the slot with a +73% margin of victory over #2 "Bull" in 18-49 (2.6 vs. 1.5) and will add substantial viewership via time-shifting and VOD:

So far this season, "This Is Us" is growing by +76% in 18-49 rating (from a 2.61 to a 4.59) and more than +5.0 million viewers overall (9.6 million to 14.6 million) going from L+SD to L+7).

To date, 72 million total viewers have watched some or all of the first 10 episodes of "This Is Us" in some fashion across all platforms.

Including all linear and non-linear viewership since the show's premiere on Sept 20, the pilot episode stands at an estimated 10.0 rating in the 18-49 demo. Looking at viewership on all devices, the show overall is averaging an estimated 8.3 rating in 18-49 in "most current" data.

"Chicago Fire" (1.6/6 in 18-49, 7.0 million viewers overall from 10-11 p.m. ET): Maintains 100% of its prior telecast in 18-49 (1.6 vs. 1.6 at 9 p.m. on Jan. 3). With its first regular-slot episode in six weeks, wins the slot in 18-49 and most other key demos, marking "Fire's" 39th consecutive time-period win in adults 18-49 versus regular ABC-CBS competition in the 10-11 p.m. timeslot when in original, dating back to February 2015.

Wins by a +33% margin in the time period in 18-49 (1.6 vs. 1.2 for CBS' "NCIS: New Orleans") and will add substantial viewership via time-shifting and VOD - so far this season, "Chicago Fire" has grown by +63% in 18-49 rating (from a 1.61 to a 2.63) and +3.8 million viewers overall (7.2 million to 11.0 million) going from L+SD to L+7.

"The Wall" (1.7/6 in 18-49, 6.6 million viewers overall from 8-9 p.m. ET): Ties the show's highest rating to date in 18-49 and maintains 100% week to week in 18-49 (1.7 vs. 1.7).

Ranks #1 or tied for #1 in the competitive timeslot among the Big 4 networks in adults, men and women 18-34 and men 18-49 and grows substantially from half-hour to half-hour in every key measure.

In Late-Night Metered Markets Tuesday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.4/6; "Late Show with Stephen Colbert," 2.4/6; and ABC's "Jimmy Kimmel Live," 1.5/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/4; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.5/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.2/4 in metered-market households; CBS's "Late Late Show," 1.2/4. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/3 in 18-49; "Late Late Show," 0.2/2.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast official" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

Image courtesy of NBC



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