NBC's THE VOICE is #1 Show of the Night, Up +5% Vs. the Same Telecast for Prior Cycle

By: Nov. 22, 2016
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NBC wins the night among the Big 4 nets in adults 18-49 and every other key demographic (including a tie in women 25-54), led by the #1 show on those nets in adult 18-49, "The Voice." Note CW results may be inflated by NFL coverage in the Houston market.

"The Voice" (2.1/7 in 18-49, 9.5 million viewers overall from 8-10:01 p.m. ET): Is the #1 show of the night in adults 18-49, 18-34 and 25-54, as well as all key adult-male demos and women 18-49 (tie) versus the penultimate episode of "Dancing With the Stars."

Grows +5% versus the comparable telecast of the prior cycle in 18-49 (2.1 vs. 2.0 on April 25)

Maintains 91% week to week in 18-49 (2.1 vs. 2.3) and 95% in total viewers (9.517 million vs. 10.025 million).

Note that during Thanksgiving week last year, the Monday" Voice" declined 0.4 versus the prior week in 18-49 (2.6 vs. 3.0 on Nov. 23 vs. Nov. 16)

Beats the final Monday telecast of "Dancing With the Stars" by a +17% margin in 18-49 (2.1 vs. 1.8 from 8-10 p.m.).

Will add significant viewership via time-shifting and VOD - so far this season, "The Voice" is growing by +27% in 18-49 rating going from L+SD to L+7 (from a 2.82 to a 3.58) and more than +2.2 million viewers overall (11.3 million to 13.5 million).

Upscale: "The Voice" is generating a solid upscale audience, indexing at a 113 among adults 18-49 living in homes with $100K+ incomes (100 represents an average concentration of those homes).

"Timeless" (1.2/4 in 18-49, 4.8 million viewers overall from 10:01-11 p.m. ET): Ties for #1 at 10 p.m. among the ABC, CBS and NBC dramas in adults 18-49 Remains undefeated in the slot vs. ABC and CBS competition in 18-49, ranking #1 or tied for #1 with each of seven telecasts to date.

Also ranks #1 or tied for #1 among those nets in adults 18-34 and all key adult-female demos.

Maintains 100% versus last week in 18-49 (1.2 vs. 1.2) and is currently up +6% in total viewers (4.814 million vs. 4.528 million), pending updates.

Outrates ABC's "Conviction" (0.8) in 18-49 by a +50% margin.

Will add substantial viewership via time-shifting and VOD - "Timeless" has increased by +77% so far this season in 18-49 rating going from L+SD to L+7 (from a 1.44 to a 2.55) and +3.9 million viewers overall (6.1 million to 10.0 million).

Upscale: "Timeless" is delivering a strong upscale audience, indexing at a 119 among adults 18-49 living in homes with $100K+ incomes.

In Late-Night Metered Markets Monday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.2/6; "Late Show with Stephen Colbert," 2.2/6; and ABC's "Jimmy Kimmel Live," 1.8/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.5/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.2/4 in metered-market households; CBS's "Late Late Show," 1.1/4. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49; "Late Late Show," 0.2/2.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

For the Week: NBC has won the primetime ratings week of Nov. 14-20 among the Big 4 networks in adults 18-49 and all other key demographics, with two NFL telecasts, "This Is Us" and two editions of "The Voice" ranking among the top 11 primetime shows on ABC, CBS, NBC or FOX for the week.

Versus the same week last year, NBC is up +10% in both adults 18-49 (with a 2.3 rating vs. a 2.1) and total viewers (8.5 million vs. 7.7 million) and is equaling or matching its rating in every other key measure.

Leading NBC's dominant 18-49 win for the week were Packers-Redskins "Sunday Night Football" and Saints-Panthers "Thursday Night Football," the #1-2 primetime telecasts of the week on ABC, CBS, NBC or FOX in 18-49; as well as Tuesday's "This Is Us," tied for #5; Monday's "The Voice," #8; and Tuesday's "Voice," #11. Rankers exclude sports pre- and post-game shows.

"Sunday Night Football" is the #1 primetime telecast of the week on the Big 4 in nearly every key measure - adults, men and women 18-34; adults, men and women 18-49; and adults and men 25-54, plus total viewers - plus kids 2-11 and teens 12-17.

Season to date, NBC ranks #1 among ABC, CBS, NBC and FOX in adults 18-49, adults 25-54, adults 18-34 (tie), men 25-54 and all key adult-female demos, while only trailing World Series-boosted FOX in any other key demographic.

Counting only entertainment programs season to date (excluding live news and sports), NBC ranks #1 among the Big 4 networks in adults 18-49 and is #1 or tied for #1 in adults 25-54, adults 18-34 and every key adult-female demo.



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