NBC's SVU Up +27% Week-to-Week in Key 18-49 Demo

"Law & Order: Special Victims Unit" (1.4/5 in 18-49, 6.0 million viewers overall from 9-10 p.m. ET): Grows +27% week to week in adult 18-49 rating (1.4 vs. 1.1) and +13% in total viewers (5.957 million vs. 5.259 million).Increases week to week by +27% in women 18-34 (1.4 vs. 1.1), +27% in women 18-49 (1.9 vs. 1.5) and +21% in women 25-54 (2.3 vs. 1.9).

Builds by +100% on its lead-in in 18-49 and +38% in total viewers. Will add substantial viewership via time-shifting and VOD:

L+3: The previous week's "SVU" increased by +81% in 18-49 (1.07 to 1.94) and 2.2 million viewers (5.3 million to 7.5 million) going from L+SD to L+3. L+7: "Law & Order: SVU" has grown by +70% in 18-49 rating (from a 1.66 to a 2.82) and 3.0 million viewers overall (7.1 million to 10.1 million) going from L+SD to L+7.

"Chicago P.D." (1.4/5 in 18-49, 6.7 million viewers overall from 10-11 p.m. ET): Wins the hour among ABC, CBS and NBC in every key measure and grows +8% week to week in 18-49 (1.4 vs. 1.1) and +6% in total viewers (6.686 million vs. 6.318 million).

Has now finished #1 or tied for #1 in 18-49 versus the time period's regular ABC and CBS drama competition with 34 of its last 35 regular-slot originals.

Despite the 10 p.m. hour, grows +7% from half-hour to half-hour in adults 18-49 (1.4 to 1.5), +11% in adults 25-54 (1.8 to 2.0) and +5% in total viewers (6.5 million to 6.8 million).

Will add significant viewership via time-shifting and VOD: L+3: The previous week's "P.D." grew by +56% in 18-49 (from a 1.27 to a 1.98) and 2.6 million viewers overall (6.3 million to 8.9 million) going from L+SD to L+3. L+7: "Chicago P.D." has increased by +70% in 18-49 rating (from a 1.58 to a 2.69) and 3.6 million viewers overall (6.9 million to 10.5 million) going from L+SD to L+7.

"Heartbeat" (0.7/3 in 18-49, 4.3 million viewers overall from 8-9 p.m. ET): Grows +4% week to week in total viewers (4.307 million vs. 4.151 million). Maintains 100% week to week in men 18-49, adults 18-34, men 18-34 and adults, men and women 25-54.

Will grow significantly with time-shifted viewing and VOD: L+3: the prior "Heartbeat" telecast grown by +24% in 18-49 (0.75 to 0.93) and 697,000 viewers overall (4.2 million to 4.8 million) going from L+SD to L+3. L+7: "Heartbeat" has increased by +30% this season in 18-49 rating (from a 0.79 to a 1.03) and 1.1 million viewers overall (4.4 million to 5.5 million) going from L+SD to L+7

Image courtesy of NBC

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