NBC's MACY'S 4TH OF JULY Special Generates Three-Year Highs

By: Jul. 05, 2016
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Sara Bareilles performs on NBC's
4th of July special

NBC dominated primetime with the "Macy's 4th of July Fireworks® Spectacular" ranking as the #1 telecast of the night on the Big 4 in every key measure.

"Macy's 4th of July Fireworks® Spectacular" (1.5/7 in 18-49, 7.0 million viewers overall from 8-10 p.m. ET): Grows +50% above last year in 18-49 rating (1.5 vs. 1.0 on Saturday, July 4, 2015) and +41% or +2.0 million persons in total viewers (6.968 million vs. 4.958 million).

Hit three-year highs in 18-49 and total viewers, with the event's top Nielsens since scoring a 1.5 in 18-49 and 7.2 million viewers overall in 2013.

Increases dramatically through the two-hour time period, generating this half-hour track: 1.1, 1.2, 1.5, 2.0.

Grows +82% from its first half-hour to its fourth in 18-49 rating (1.1 to 2.0) and +78% or more than 4.3 million persons in total viewers (5.5 million vs. 9.9 million).

Ranks as the #1 show of the night on the Big 4 networks in every key category.

The annual special was emceed by "Today" co-hosts Willie Geist and Tamron Hall and, featured performances by Kenny Chesney, Pitbull, Sara Bareilles, DNCE, 5 Seconds of Summer, Meghan Trainor and the Radio City Rockettes.

A recap telecast of "Macy's 4th of July Fireworks Spectacular" (1.1/5 in 18-49, 4.6 million viewers overall from 10-11 p.m. ET): Is the #2 show of the night on the Big 4 networks in every key demographic, behind only the 8-10 p.m. first-run "Macy's" special.

Tops CBS's original fireworks special in the 10-11 p.m. hour by a +38% margin in adults 18-49 (1.1 vs. 0.8).

Outrates the first-run CBS special from 10-11 p.m. in every key demographic - adults, men and women 18-34, 18-49 and 25-54.

Grows +22% versus the year-ago 10 p.m. recap in 18-49 (1.1 vs. 0.9).

NOTE: There were local preemptions for local fireworks coverage on each of the Big 4 networks

In Late-Night Metered Markets Monday Night: In Nielsen's 56 metered markets (the Dallas market is currently excluded), household results were: "The Tonight Show Starring Jimmy Fallon," 2.1/6 with an encore telecast; "Late Show with Stephen Colbert," 1.6/4 with an encore; and ABC's "Jimmy Kimmel Live," 1.3/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/4 with an encore; "Late Show," 0.3/2 with an encore; and "Jimmy Kimmel Live," 0.3/2 with an encore.

From 12:35-1:05 a.m. ET, ABC's "Nightline," averaged a 0.9/3 in metered-market households and a 0.2/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (0.9/3 in metered-market households with an encore) beat CBS's "Late Late Show" (0.7/2 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.3/2 in 18-49 with an encore) topped "Late Late Show" (0.1/1 with an encore).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/2 in metered-market households with an encore and a 0.1/1 in adults 18-49 in the 25 markets with local people meters.

Photo credit: Charles Sykes/NBC



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