NBC's JAMES BURROWS Special Wins Time Slot in 18-49 Demo

By: Feb. 22, 2016
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The NBC Special "Must See TV: An All-Star Tribute to James Burrows" (1.3/4 in 18-49, 5.5 million viewers overall from 9-11 p.m. ET) delivers NBC's highest total-viewer figure in the slot, excluding live news and sports and the Golden Globes, since April 12, 2015 (5.9 million) and wins its second hour from 10-11 p.m. ET among ABC, CBS and NBC in adults 18-49, as well as adults 25-54 and all key adult-female demos.

Ranks as the #2 or tied for #2 show of the night on the Big 4 networks in all key adult-female demos
and wins the 9-11 p.m. time period among the Big 4 in adults 25-54 and other key demos.


"Dateline NBC" (1.2/4 in 18-49, 6.0 million viewers overall from 7-9 p.m. ET) hits season highs for a Sunday "Dateline" in adults 18-49, adults 25-54 and total viewers. In total viewers, it's a "Dateline" season high for any night of the week.

Reports the top "Dateline" Sunday results since March 22, 2015 in 18-49 and since May 31, 2015 in total viewers (6.2 million).

In adults 25-54, it was the highest-rated Sunday "Dateline" since Jan. 25, 2015.

Grows +56% from its first half-hour to its fourth in adult 18-49 rating (0.9 to 1.4) , +54% in adults 25-54 (1.3 to 2.0) and +46% or more than 2.2 million persons in total viewers (4.9 million to 7.2 million).

Ties for #2 in the slot among the Big 4 in adults 18-49.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

Image courtesy of NBC



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