NBC's ED SHEERAN Special Maintains 100% of Lead-In in Key Demo

A rebroadcast of "American Ninja Warrior" (1.0/3 in 18-49, 3.1 million viewers overall from 9-11 p.m. ET) grew +11% versus the show's most recent encore in this same slot in adult 18-49 rating (1.0 vs. 0.9 on Aug. 2) and was up +43% versus the rebroadcast before that (1.0 vs. 0.7 on July 26). It's the top-rated "Ninja Warrior" Sunday encore since July 12 (1.1 from 8-11 p.m.).

In the two-hour time period, the "American Ninja Warrior" rebroadcast tied for #1 among the Big 4 networks in adults 18-49 and was #1 outright among those nets in men 18-49 and men 25-54.

For its second hour from 10-11 p.m. ET, the "American Ninja Warrior" rebroadcast ranked #1 among ABC, CBS and NBC in all key demographics , with a +57% margin of victory among those nets in adults 18-49 (1.1 vs. 0.7 each for ABC and CBS).

The NBC Special "Ed Sheeran - Live at Wembley Stadium" (0.5/2 in 18-49, 2.1 million viewers overall from 8-9 p.m. ET) maintained 100% of its lead-in in adults 18-49 (0.5 vs. 0.5) and built on its lead-in in men 18-49 and adults, men and women 18-34. "Ed Sheeran - Live at Wembley Stadium" grew half-hour to half-hour in men 18-49, adults and men 25-54 and adults, men and women 18-34.

An encore telecast of "Hollywood Game Night" (0.5/2 in 18-49, 2.2 million viewers overall from 7-8 p.m. ET) delivered the biggest overall audience for a Sunday "HGN" encore among this summer's four rebroadcasts to date. Versus the prior Sunday "HGN" encore, last night's telecast was up +11% (2.231 million vs. 2.013 million).

In adult 18-49 rating, "Hollywood Game Night" matched its prior three Sunday rebroadcasts (0.5 each).

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

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