NBCUniversal Brings Its Unparalleled Portfolio to Radio City Music Hall for Upfront Presentation
NBCUniversal today announced that for the second year in a row, the company will present its entire portfolio of broadcast and cable networks to advertisers in one Upfront event on May 15, at Radio City Music Hall. NBCUniversal, the largest portfolio of creative content in the industry, will showcase the programming and talent of its brands: Bravo, CNBC, E!, Golf Channel, MSNBC, NBC Entertainment, NBC News, NBC Sports, Oxygen, Sprout, Syfy, Telemundo, Universo, USA Network.
"In 2016, we showed the advertising community what an investment in NBCUniversal means for their brands and how we bring target audiences the experience of the biggest collection of unmatched programming, talent and live moments," said Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships, NBCUniversal. "This year we're going to continue this exciting conversation with our partners by showing how we can help them achieve their business goals with the breadth of what NBCUniversal has to offer and deliver like no one else can."
Returning to one of the world's most iconic stages, NBCUniversal will also feature its stable of advertising capabilities such as its Audience Studio, Content Studio and partnerships with Apple News, BuzzFeed, Snapchat and Vox, among others.
"This year's Upfront presentation is about using live, theatrical elements to create a truly engaging experience for the audience," said John Shea, Executive Creative Producer, NBCUniversal. "We want to show off the incredible assets of NBCUniversal - its vision, portfolio, expertise - and how the sum of these parts is a winning combination that is unparalleled in the industry.
NBCUniversal's portfolio reaches more than 94% of U.S. viewers every month and represents approximately 21% of the total TV audience.