NBC Wins Monday Night in All Key Categories

NBC won the night among ABC, CBS, NBC & FOX in all key categories, winning six of six half-hours in 18-49 among those nets. NBC is currently winning the night among the Big 4 by a 65% margin in 18-49 (4.3 vs. 2.6 #2 Fox).

From 8-10:01 p.m. ET, "The Voice" (4.6 rating, 13 share in adults 18-49, 14.2 million viewers overall) is currently winning the time period among ABC, CBS, NBC and FOX in every key ratings category, including total viewers, despite competition from ABC's "Dancing With the Stars," pending updates "The Voice" is #1 for the night on those networks in 18-49, total viewers and other key categories

"The Voice grew from its first half-hour to its fourth by 37% or 1.4 rating points in adults 18-49 (to a 5.2 from a 3.8) and by 28% or 3.4 million persons in total viewers (15.6 million vs. 12.1 million), pending updates.

From 10:01-11 p.m. ET, "The Blacklist" (3.6/10 in adults 18-49, 12.1 million viewers overall) is currently #1 in The Hour among ABC, CBS and NBC in every key ratings category, with adult 18-49 margins of +64% Versus ABC's "Castle" (3.6 vs. 2.2) and +140% Versus CBS's "Hostages" (3.6 vs. 1.5), pending updates.

"The Blacklist" is currently running within 5% of last week's series premiere in 18-49 (3.6 vs. 3.8) and within 4% of the premiere in total viewers (12.082 million vs. 12.583 million), pending updates.

Versus NBC's slot result during week two of last season, "Blacklist" is currently up 13% (3.6 vs. 3.2 for the Oct. 1 telecast of "Revolution"). "Blacklist" is also currently up Versus last year's earlier second telecast of "Revolution" (3.4 on Sept. 24, 2012). In total viewers, "The Blacklist" is currently up 45% Versus what "Revolution" did on the same night last season (12.082 million vs. 8.317 million) and up 31% Versus "Revolutions" earlier second telecast (12.082 million vs. 9.213 million).

Keep in mind that last week's "Blacklist" added 4.4 million viewers in "live plus three day results" Versus these next-day L+SD results, the biggest increase for any broadcast program ever:

The Sept. 23 premiere of "The Blacklist" has generated growth of 4.362 million viewers or 35% in "live plus three day" results Versus its "live plus same day" overall audience, to 16.945 million persons from 12.583 million.

The increase of 4.362 million is the single largest L+3 increase for any broadcast program to date, including not only series debuts and season premieres, but all additional telecasts.

For the night, NBC is up vs. the same Monday last season by 5% (4.3 vs. 4.1).

In Late-Night Metered Markets Monday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.0/8; CBS's "Late Show with David Letterman," 2.0/5; and ABC's "Jimmy Kimmel Live," 2.2/6.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/5; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.8/4.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.5/6 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.3/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.5/4 in adults 18-49 in the 25 markets with local people meters.

For the Week:

NBC is #1 for Premiere Week in 18-49 for a second year in a row.
NBC is up 7% vs. last year to its best premiere-week rating in five years (and up 19% in total viewers).

NBC's +35% margin of victory over #2 (3.1 vs. 2.3 for #2 ABC) is the biggest premiere-week win for any network in 16 years (since NBC's +43% in 1997). NBC's advantage is up from its year-ago margin of 12% (2.9 vs. 2.6 for #2 Fox).

The dominant NBC win comes on the heels of the network's #2 finish for the 2012-13 broadcast year in 18-49, which marked the first time NBC has finished the year ahead of FOX or ABC without Olympic or Super Bowl help since 2002-03.

Adults 18-49
Net... Premiere Week 2012... Premiere Week 2013...Diff
NBC...2.9...3.1...Up 7%
CBS...2.4...2.2...Down 8%
ABC...2.2...2.3...Up 5%
Fox...2.6...2.2...Down 15%

Total Viewers
Net...Premiere Week 2012...Premiere Week 2013...Diff
NBC...8.190 million ...9.713 million...Up 19%
CBS...10.688 million...10.377 million...Down 3%
ABC...8.339 million ...7.990 million...Down 4%
Fox...6.899 million ...6.012 million...Down 13%

In total viewers, NBC finished premiere week in second place, its highest premiere-week rank in nine years (since 2004).
NBC's 9.7 million viewers is its biggest overall audience for a premiere week in six years (since 2007).

NBC won the week in every key demographic - adults, men and women 18-34, 18-49 and 25-54 -- among ABC, CBS, NBC and Fox.

NBC's "Sunday Night Football" is premiere week's #1 Primetime telecast on ABC, CBS, NBC and FOX in adults 18-49, total viewers, adults 18-34, adults 25-54 and all key adult-male demos. The Monday and Tuesday debuts of "The Voice" tied for #1 on those networks in women 18-34 and the Tuesday edition was #1 among kids 2-11 (excluding sports pre- and post-game shows).

NBC's top-rated programs of the week in adults 18-49 included:
"Sunday Night Football" (#1)
Monday's "Voice" (#4)
Tuesday's "Voice" (tied for #5)
"The Blacklist" (#9)
"Chicago Fire" (tied for #20)
"Law & Order: SVU" (tied for #20).
Rankings excludes sports pre- and post-game shows.

FIRST MONDAY-TUESDAY WEEK-ONE WINS IN 25 YEARS: NBC won both Monday and Tuesday of premiere week in 18-49 for the first time since 1988.
NBC's Monday margin of victory (+74% in 18-49) is the biggest for any net on the Monday of premiere week in the history of people meters (back to September 1987).
NBC's Tuesday advantage (+38% in 18-49) is the biggest Tuesday premiere-week win for any net in six years.

FIRST NET IN 19 YEARS TO DELIVER WEEK-ONE MONDAY-THURSDAY GAINS: NBC is the first Big 4 network in 19 years to deliver gains on each of the first four nights of the new season Versus last year in both 18-49 and total viewers.

VERSUS TWO YEARS AGO...

Adults 18-49
Net... Premiere Week 2011... Premiere Week 2013...Diff
NBC...2.6...3.1...Up 19% Versus Premiere Week Two Years Ago
CBS...3.3...2.2...Down 33% Versus Premiere Week Two Years Ago
ABC...2.8...2.3...Down 18% Versus Premiere Week Two Years Ago
Fox...3.4...2.2...Down 35% Versus Premiere Week Two Years Ago

Total Viewers
Net...Premiere Week 2011...Premiere Week 2013...Diff
NBC...7.495 million ...9.713 million...Up 30% Versus Premiere Week Two Years Ago
CBS...12.644 million...10.377 million...Down 18% Versus Premiere Week Two Years Ago
ABC...9.871 million ...7.990 million...Down 19% Versus Premiere Week Two Years Ago
Fox...8.374 million ...6.012 million...Down 28% Versus Premiere Week Two Years Ago

Show by Show
Monday Voice: Up 21% (5.1 vs. 4.2) vs. year-ago early premiere; top "Voice" debut since post-Super Bowl (2/6/12).
The Blacklist: Best rating for a regular 10 p.m. drama (3.8) on ABC, CBS or NBC in the past year.
The Blacklist, L+3: Biggest increase ever for any broadcast show going from L+SD to L+3 in total viewers(+4.4 million persons, from 12.6 million to 16.9 million.
Tuesday Voice: Biggest Tuesday debut ever in total viewers, in 18-49, biggest Tuesday debut since the series premiere
Chicago Fire: Series record ratings (2.7/8 in 18-49, 8.9 million viewers overall).
Revolution: Tops its prior nine telecasts in total viewers, despite losing its "Voice" lead-in; in 18-49, finishes just a tenth behind its May sweep average (1.8 vs. 1.9).
Law & Order SVU: Launched its 15th season with the show's best rating since May 2011, up 29% Versus year-ago premiere.
Michael J. FOX Show: Up vs. year-ago premiere in slot by 16% in 18-49 (2.2 vs. 1.9), 94% in total viewers (7.3 million vs. 3.7 million).
Parenthood: Up 60% Versus NBC's average in the slot last season (1.6 vs. 1.0).
Dateline NBC: Grew 15% in the 10 p.m. hour this year Versus its 10-11 p.m. season premiere last year (1.5 vs. 1.3).
Sunday Night Football: 20.5 million is 2nd biggest "Sunday Night Football" audience ever Versus premiere-week Sunday competition.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

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