NBC Wins 6 of 6 Half-Hours in 18-49 With the #1-2 Shows of the Night

By: Apr. 29, 2014
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Monday Results:

NBC won the night among the Big 4 in adults 18-49, taking six of six half-hours with the #1 and #2 shows of the night on those nets, "The Voice" and "The Blacklist." For the night, NBC was #1 among ABC, CBS, NBC and FOX in all key demographics - adults, men and women 18-34, 18-49 and 25-54.

"The Voice" (3.0 rating, 8 share in adults 18-49, 11.4 million viewers overall from 8-10:01 p.m. ET) is the #1 show of the night in adults 18-49 and other key demos. In the time period, "The Voice" is #1 among the Big 4 networks in every key demo. "The Voice" is up +3% versus its week-ago 2.9 in these preliminary fast-national ratings and is matching last week's 3.0 in official nationals. In total viewers, "The Voice" is up +2% week to week (11.421 million vs. last week's 11.188 million in official nationals).

In the time period, "The Voice" is #1 in the slot among the Big 4 by a 25% margin (with a 3.0 rating vs. a 2.4 for the #2 show on those nets, ABC's "Dancing With the Stars").

"The Blacklist" (2.7/8 in adults 18-49, 10.9 million viewers overall from 10:01-11 p.m. ET) won The Hour among ABC, CBS and NBCin every key measure - adults, men and women 18-34, 18-49 and 25-54, plus total viewers. "Blacklist's" margin of victory in 18-49 is 42% among ABC, CBS and NBC (2.7 vs. a 1.9 for ABC's second-place "Castle"). The 2.7 keeps "The Blacklist" within a tenth of a rating point of each of its prior five original telecasts. Versus NBC's averages in the time period last season, "The Blacklist" is up +35% in 18-49 (2.7 vs. 2.0, L+SD, non-sports) and up +89% in total viewers (10.869 million vs. 5.746 million).

L+7 Time-Shifting: The March 31 "Blacklist" grew in L+7 by 72% or 1.99 rating points in 18-49 (to a 2.77 from a 1.76) and by 5.9 million viewers overall (17.3 million vs. 11.4 million).

In Late-Night Metered Markets Monday Night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.0/8; CBS's "Late Show with David Letterman," 1.8/5; and ABC's "Jimmy Kimmel Live," 2.5/6.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.1/5; "Late Show," 0.3/2; and "Jimmy Kimmel Live," 0.7/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.6/5 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/3). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.2/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

For the Week:

With "The Voice" and "The Blacklist" accounting for three of the week's top five ratings in adults 18-49 among Primetime programs on the Big 4 networks, NBC has averaged a 1.3 rating, 4 share in adults 18-49 and 5.4 million viewers overall for the week of April 14-20, according to "live plus same day" viewing figures from Nielsen Media Research.

The Monday edition of "The Voice" delivered the #3 adult 18-49 rating for the week on ABC, CBS, NBC and Fox, while "The Blacklist" tied the Tuesday "Voice" for #4.

"The Voice" and "The Blacklist" also accounted for three of the week's top five shows on those networks in adults 25-54 and total viewers.

Among the NBC shows in rebroadcast last week were "Chicago Fire," "Revolution," "Law & Order: SVU" and "Chicago P.D."

Thru the season's 31st week (thru April 20), NBC has won 82 nights in adults 18-49 among the Big 4 networks, more NBC nightlong wins than for any full September-to-May season since 2003-04 (83 wins).

Through 31 weeks of the season, NBC ranks #1 among ABC, CBS, NBC and FOX in adults 18-49, adults 25-54, all key adult-female demos and other key measures. It's the first time NBC has ranked #1 in 18-49 this late in the season in 10 years (since the 2003-04 season).

NBC's 2.8 rating in adults 18-49 is the network's top average at this point in the season in four years (since a 2.8 in 2009-10).

Versus one year ago, NBC is up +17% season to date in adults 18-49 (2.8 vs. 2.4).

In total viewers, NBC ranks #2 for the season with an average of 9.5 million viewers, which is its biggest overall audience 31 weeks into the season in eight years (since 2005-06, 9.8 million). Versus one year ago, NBC is up +36% season to date in total viewers (9.5 million vs. 7.0 million). It's the first time NBC has ranked higher than #4 in total viewers at this point in the season in 10 years (since running #2 at this point in the 2003-04 season).

WEEKLY RESULTS
Adults 18-49, L+SD
Net... Week 31, 2012-13... Week 31, 2013-14...Diff
NBC...1.6...1.3...Down 19%
CBS...1.7...1.4... Down 18%
ABC...1.5...1.5... Even
Fox...1.9...1.4...Down 26%

Total Viewers, L+SD
Net... Week 31, 2012-13... Week 31, 2013-14...Diff
NBC...5.073 million ...5.389 million...Up 6%
CBS...8.702 million...7.961 million...Down 9%
ABC...6.450 million ...6.388 million...Down 1%
Fox...6.054 million ...4.769 million...Down 21%

SEASON AVERAGES
Adults 18-49, "Most Current"
Net... STD '12-13... STD '13-14...Diff
NBC...2.4...2.8...Up 17%
CBS...2.9...2.4...Down 17%
ABC...2.2...2.1...Down 5%
Fox...2.5...2.5...Even

Total Viewers, "Most Current"
Net... STD '12-13... STD '13-14...Diff
NBC...7.000 million ...9.519 million...Up 36%
CBS...12.007 million...10.793 million... Down 10%
ABC...7.825 million ...7.537 million...Down 4%
Fox...7.079 million ...7.546 million...Up 7%

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."



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