With the movie capital of the world hosting the NHL's biggest stars, NBC Sports is rolling out its biggest NHL ALL-STAR GAME engagement plan ever with "Hockey Goes Hollywood." The multi-platform campaign weaves together this year's NHL All-Stars with the glitz and glamour of Hollywood moviemaking, and many of Los Angeles' world famous landmarks.
The 2017 Honda NHL ALL-STAR GAME will be played at Staples Center in Los Angeles, Calif., on Sunday, January 29, at 3:30 p.m. ET on NBC. Originally scheduled to be televised on NBCSN, this year's CONTEST will be the first network-television broadcast of the NHL ALL-STAR GAME since 2004. "This campaign is about bringing the stars and the sport to life authentically through the lens of Hollywood, including the movie life that L.A. is known for, and the movies that people know and love," said Jenny Storms, CMO, NBC Sports Group. "With the NHL's Centennial celebration, the game moving to NBC, and spectacle of L.A., we felt this was a special opportunity to bring out the players' personalities in a unique way, and to give fans even more reason to watch All-Star Weekend." In order to put the campaign together, NBC Sports worked with the NHL and its teams to shoot an unprecedented 10 NHL All-Stars for its numerous promotional spots. The players that participated were Pittsburgh Penguins C Sidney Crosby, Los Angeles Kings D Drew Doughty, Chicago Blackhawks RW Patrick Kane, Chicago Blackhawks D Duncan Keith, Pittsburgh Penguins C Evgeni Malkin, Boston Bruins LW Brad Marchand, Edmonton Oilers C Connor McDavid, Washington Capitals LW Alex Ovechkin, Boston Bruins G Tuukka Rask, and Philadelphia Flyers RW Wayne Simmonds.Videos