LENO, FALLON Continue Late Night Dominance

By: May. 16, 2013
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

Both "The Tonight Show with Jay Leno" and "Late Night with Jimmy Fallon" delivered bigger audiences than their respective ABC and CBS time-period competition in every key ratings category for the week of May 6-10.

Leno delivered his biggest 18-49 audience (1.104 million) since the week of Dec. 17-21, while it was Fallon's largest audience in the demo (679,000) in four weeks and biggest overall audience (1.768 million) in five weeks.

Leno has now delivered bigger 18-49 audiences than "Late Show with David Letterman" for the last 25 weeks in a row and topped "Jimmy Kimmel Live" for 16 of their 18 head-to-head weeks. In total viewers, Leno has out-delivered "Late Show" for 29 weeks in a row and "Kimmel" for 18 of 18 weeks.

Fallon has now generated bigger 18-49 audiences than "Late Late Show with Craig Ferguson" for 30 of the last 31 weeks and prevailed in total viewers for 27 of the last 29 weeks. Versus "Nightline" in their head-to-head half-hour, Fallon has out-delivered the ABC series for 18 weeks in a row in viewers 18-49 and 13 of the last 15 weeks in total viewers.

Versus the same week a year ago, Leno was up 7 percent in viewers 18-49, 27 percent in viewers 18-34 and 3 percent in total viewers, while Fallon was up 9 percent in viewers 18-49, 14 percent in viewers 18-34 and 11 percent in total viewers.

Both Leno and Fallon are posting strong numbers six weeks into the second quarter of 2013, with Jay up versus one year ago by 4 percent in viewers 18-49 and up 5 percent in viewers 18-34, while Jimmy is up for the second quarter by 6 percent in viewers 18-49, 18 percent in viewers 18-34 and 7 percent in total viewers.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of April 29-May 3. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC "Tonight," 0.9 rating, 4 share

CBS "Late Show," 0.6/2

ABC "Kimmel," 0.7/3*

12:35-1:05 a.m. ET

ABC "Nightline," 0.5/2

12:35-1:35 a.m. ET

NBC "Late Night," 0.5/3

CBS "Late Late Show," 0.4/2

1:35-2:05 a.m. ET

NBC "Last Call," 0.3/2*

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC "Tonight," 3.5 million viewers

CBS "Late Show," 2.7 million viewers

ABC "Kimmel," 2.6 million viewers*

12:35-1:05 a.m. ET

ABC "Nightline," 1.8 million viewers

12:35-1:35 a.m. ET

NBC "Late Night," 1.8 million viewers

CBS "Late Late Show," 1.3 million viewers

1:35-2:05 a.m. ET

NBC "Last Call," 0.9 million viewers*

* Friday's "Last Call" and "Kimmel" were encores.

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC "Tonight," 0.8 rating, 3 share

CBS "Late Show," 0.7/3

ABC "Kimmel," 0.7/3**

12:35-1:05 a.m. ET

ABC "Nightline," 0.4/2**

12:35-1:35 a.m. ET

NBC "Late Night," 0.5/3

CBS "Late Late Show," 0.4/2

1:35-2:05 a.m. ET

NBC "Last Call," 0.3/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC "Tonight," 3.5 million viewers

CBS "Late Show," 3.0 million viewers

ABC "Kimmel," 2.6 million viewers**

12:35-1:05 a.m. ET

ABC "Nightline," 1.6 million viewers**

12:35-1:35 a.m. ET

NBC "Late Night," 1.7 million viewers

CBS "Late Late Show," 1.5 million viewers

1:35-2:05 a.m. ET

NBC "Last Call," 0.9 million viewers

** Since January 8.

SELECTED CABLE RESULTS, WEEK OF APRIL 29-MAY 3

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.7

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.6

TBS, 11 p.m.-midnight, "Conan," 0.4

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9

Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.27 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. "The Daily Show," 1.5 million

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.3 million

TBS, 11 p.m.-midnight, "Conan," 0.8 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.8 million

Adult Swim, 12:30-1:30 a.m. ET, 1.3 million



Comments

To post a comment, you must register and login.

Vote Sponsor


Videos