KEEPING UP WITH THE KARDASHIANS,
E!'s power-house combination of the definitive hit pop culture series' "Keeping up with the Kardashians" and "#RichKids of Beverly Hills" served to bolster the network's ratings over Labor Day weekend. As one of cable's biggest shows, the two-part season nine finale of "Keeping Up With Kardashians" - featuring the family's events leading up to the wedding of Kim Kardashian - reached 5.8 million total unique viewers on August 31 (9-10:30 pm) and September 1 (9-10 pm). Sunday's premiere hit season highs across key demos, including Total Viewers (2.8 Million), Adults 18-49 (1.9 Million) and Adults 18-34 (1.2 Million), increasing roughly +10% over the 9th season opener with Total Viewers, Adults 18-49 and Adults 18-34. This airing also marked the most-watched original episode in over a year among Total Viewers (August 2013) and most-watched among Adults 18-49 and Adults 18-34 since the 8th season premiere (June 2013).
The season finale of "Keeping up with the Kardashians" featured private, never-before-seen footage of the days and hours leading up to the ceremony from the bride and groom themselves, and showcased personal, exclusive footage of their European trip shot by their family and close friends.
#RichKids of Beverly Hills drew 1.9 Million Total Unique Viewers across both premieres over the holiday weekend with Sunday's original notching its most-watched episode for the series to date among Adults 18-49 (863K), Adults 18-34 (699K) and all other key demos.