E! Launches E! Now as Part of NBCUniversal's TV Everywhere Initiative
E! announced today the launch of "E! Now" giving fans unprecedented access to live streaming of E!'s popular hits including franchises, "The Soup," "Chelsea Lately," "Fashion Police" as well as the network's popular series "Keeping Up with the Kardashians," "Total Divas," "Hello Ross," "Eric & Jessie: Game On," and many of E!'s "Live from the Red Carpet" events. In addition E! Now features signature programming on VOD, keeping fans connected to their favorite stars on pop culture's biggest nights.
E!, the multiplatform pop culture powerhouse will keep their loyal fans connected - anywhere, anytime, on any device. This offering marks an important step in the company's long-term strategy to provide both viewers and marketers a user-friendly way to engage with its content on multiple platforms. E! Fans will be able to access their favorite original series via E! Now on desktop (eonline.com/now) and the new "E! Now" app, for iOS. An Android version of the "E! Now" app is scheduled for release in mid June. The launch of "E! Now" is part of NBCUniversal's TV Everywhere initiative.
John Najarian, Executive Vice President and General Manager, of Digital Media said, "In a world where time shifted viewing behavior informs how viewers consume their content, it's critical that we make our hit shows more accessible and on multiple devices and screens. We believe this will continue to drive growth for E! and its core pop culture programming.
E!'s powerful slate of VOD offerings currently include "Chelsea Lately," "Eric and Jesse: Game On," "Giuliana and Bill," "Hello Ross," "The Fabulist," "The Soup" and "Total Divas."
"The E! Now iOS app is the latest example of NBCUniversal's commitment to creating robust TV Everywhere experiences for our consumers," said Alison Moore, EVP and GM, TV Everywhere. "E!'s dynamic new app will ensure that their passionate fans can have a dose of pop culture anywhere, anytime."
TV Everywhere is available on an authenticated basis to subscribers of participating MVPDs. Fans can access long-form content through E!'s digital touchpoints on PCs, mobile devices, tablets and on the digital platforms of participating cable, satellite, and telco services, via "TV Everywhere," including AT&T U-verse® TV, Bright House Networks, Cablevision's Optimum TV, Charter, Comcast's Xfinity TV, Cox Communications, DIRECTV, DISH, Mediacom, Suddenlink, Time Warner Cable and Verizon FiOS.
New series joining E! and E! Now this summer include "Escape Club," a real life soap opera where men and women abandon their real lives and head off to the Dominican Republic in search of a new destiny (premieres June 8th), and "Botched," a new series where failed cosmetic surgeries are undone and fixed by two highly accomplished cosmetic surgeons. Hit series "Keeping Up with the Kardashians" returns (June 8th) and "#RichKids of Beverly Hills" also returns this summer.
E!, the multiplatform pop culture powerhouse, recently rolled out an innovative new cross-platform digital product that incorporates Instagram photos to help bring fans closer to the celebrities and event content they crave, but in a completely different way. Debuting on E! News on May 9th and currently available on Eonline, the E! News Instagram Wall tracks the top celebrity Instagram accounts, dynamically ranking the Top 200 celebs based on the newly created E! Social Score. The E! News Instagram Wall contextualizes content on a super-sized Touch screen monitor on air along with web and mobile versions that deliver the latest photos and videos to every user on every screen. E! recently announced a new slate of multi-platform products including "Love it, Buy It" and "In Feed." "Love It, Buy It" is a curated flash sale and ecommerce segment airing on E! News and "In Feed" is a new organic solution that places brand messages directly into E!'s multiscreen news feeds.
Eonline is the #1 digital brand in total multiplatform and mobile uniques both total and across all key demos in the Entertainment News, Women's Lifestyle, and Cable Networks categories. Eonline is continuing to make impressive gains year over year, posting multiplatform growth in double digits and triple digit growth in monthly uniques. *First quarter ('14) marks Eonline's seventh quarter of multiplatform growth. Eonline continues to be one of the industry's fastest-growing, and most influential digital properties; breaking a new audience record with 30M multiplatform unique users in March 2014, according to comScore, the industry's analytics authority.