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Disney Channel Wins July Sweep in Total Viewers and Major Kids Demos

Disney Channel Wins July Sweep in Total Viewers and Major Kids Demos

During July 2014, Disney Channel, the 24-hour kid-driven, family-inclusive television network, swept the competition, ranking as cable TV's #1 Total Day network in Total Viewers (1.6 million) and TV's #1 network across major youth Kid 2-11 (877,000/2.2 rating), Kid 6-11 (650,000/2.7 rating) and Tween 9-14 (557,000/2.3 rating) demographics. The channel has been the #1 choice across all TV for 39-consecutive months in Kids 6-11 and 51 months in Tweens.

On a weekly basis, the channel has been the #1 cable TV network on a Total Day basis for 5-straight weeks in Total Viewers, and across all TV, has been #1 for 6-consecutive weeks in Kids 2-11, for the 162nd time in the previous 163 weeks in Kids 6-11 and for 163 weeks in a row in Tweens (over 3 years).

Disney Channel exceeded Nickelodeon by solid double digits for the 37th-consecutive month in Tweens 9-14 (+62% - 552,000 vs. 341,000) and for the 36th time in the previous 37 months in Kids 6-11 (+39% - 643,000 vs. 464,000). Disney Channel also led by double digits in Kids 2-11 (+11% - 867,000 vs. 778,000).

In Prime, Disney Channel extended its streak as TV's #1 network to 113-consecutive months in Kids 6-11 (808,000/3.4 rating) and to 109-straight months in Tweens 9-14 (672,000/2.8 rating).

An original "Sofia the First" (7/11/14) was the #1 TV telecast in Kids 2-5 (1.4 million/8.8 rating) and Kids 2-11 (2.2 million/5.6 rating), while the seventh encore of June's Disney Channel Original Movie "Zapped" (7/2/14) was the #1 TV telecast in Kids 6-11 (1.6 million/6.9 rating) and Tweens 9-14 (1.5 million/6.1 rating).

During July 2014, 24-hour Disney Junior channel soared to its biggest month on record in Total Day in Total Viewers (535,000), Kids 2-5 (257,000/1.6 rating), Girls 2-5 (129,000/1.7 rating), Boys 2-5 (127,000/1.6 rating) and its #2 month of all time in Women 18-49 (97,000).

Notably, the channel has been TV's #1 Total Day preschool-dedicated network for 16-consecutive months in Total Viewers, Kids 2-5 and Boys 2-5 - every month since reporting public ratings on April 1, 2013 - for 10-straight months in Girls 2-5 and for 11th months in a row in Women 18-49.

Year-to-year, 24-hour Disney Junior channel was the only preschool-dedicated TV network to generate across the board year-to-year gains, including by 30% in Total Viewers (535,000 vs. 412,000), by 26% in Kids 2-5 (257,000 vs. 204,000) and by 14% in Women 18-49 (97,000 vs. 85,000).

Nick Jr. (-13% to -26%) and Sprout (-19% to -24%) were down by double digits in the demographics.
Disney Junior channel more than doubled Nick Jr. among Girls 2-5 (+117% - 128,000 vs. 59,000) and led by double digits across remaining core demographics: +71% in Total Viewers (531,000 vs. 310,000), +89% in Kids 2-5 (255,000 vs. 135,000), +66% in Boys 2-5 (126,000 vs. 76,000) and +85% in Women 18-49 (96,000 vs. 52,000).

Disney Junior channel towered over Sprout by triple digits for the 16th-consecutive month among Total Viewers (+315% - 531,000 vs. 128,000), Kids 2-5 (+332% - 255,000 vs. 59,000), Girls 2-5 (+341% - 128,000 vs. 29,000), Boys 2-5 (+320% - 126,000 vs. 30,000) and Women 18-49 (+231% - 96,000 vs. 29,000).

Source: NTI, U.S. ratings. July 2014: 6/30/14-7/27/14 - most current; Total Day rank streaks include ties based on rating.

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