For the week of December 30, 2013, fresh off the heels of its 2nd-consecutive Total Day sweep in 2013, Disney Channel kicked off 2014 with another sweep, ranking as TV's #1 network for the 3rd-consecutive week in Kids 2-11 (1.03 million/2.6 rating) and for the 134th week in a row in both Kids 6-11 (785,000/3.3 rating) and Tweens 9-14 (712,000/2.9 rating) - dates back to week of 6/13/11. Moreover, Disney Channel set a 5-month high in Kids 6-11 and over 5-month high in Tweens - since weeks of 8/5/13 and 7/22/13, respectively.
Disney Channel has out-delivered Nickelodeon by at least double digits for 113-straight weeks in Kids 6-11 (+41% - 785,000 vs. 557,000) and for the 115-consecutive weeks in Tweens 9-14 (+97% - 712,000 vs. 362,000) - dates back to week of 11/7/11 and 10/24/11, respectively. For 2013, Disney Channel ranked as TV's #1 network for the 2nd-consecutive year in Kids 2-11, 3rd in Kids 6-11 and 5th in Tweens 9-14, marking the network's 2nd-straight sweep across the major youth demos. Further, Disney Channel out-performed Nickelodeon by its largest margin on record in Kids 6-11 (+36% - 627,000 vs. 461,000) and Tweens 9-14 (+80% - 552,000 vs. 306,000). In Prime, Disney Channel stood as cable TV's #1 network for the 451st-consecutive week among Kids 6-11 (909,000/3.8 rating - 8+ years) and 188th-straight week among Tweens 9-14 (804,000/3.3 rating - 3+ years). 24-Hour Disney Junior channel The 24-hour Disney Junior channel opened 2014 boasting all-time weekly highs across all target categories: Total Viewers (600,000), Kids 2-5 (290,000/1.9 rating), Girls 2-5 (140,000/1.8 rating), Boys 2-5 (149,000/1.9 rating) and Women 18-49 (111,000).Videos