Comcast NBCUniversal Invites Silicon Valley to Shape Future of Storytelling

Comcast NBCUniversal today announced its fifth public hackathon and the first to be held in Silicon Valley, CA on March 5-6. Themed "New Forms of Storytelling Inspired by Emerging Technology," hackathon participants will be challenged to use hardware, software and video to explore new technology innovations, with a focus on Content Finds Consumer, Connected Car and a Universal Pictures challenge. Participants will have access to NBCUniversal content as well as platforms, electronic components, APIs, and SDKs from leading edge technology firms in rapidly emerging fields like Virtual Reality, Connected Car and the Internet of Things.

Over a 24-hour period, hackathon participants will work on innovative cross-platform solutions while vying for more than $10,000 in cash and prizes plus the opportunity to pitch their idea to NBCUniversal Media Labs. Comcast NBCUniversal executives will be on site to assist participants throughout the two-day event.

Hackathon partners include Intel, Amazon, Ford, HTC Vive, Spredfast, IVA, Watchwith, Unity and Wirewax.

"Silicon Valley is the perfect place to bring our fifth Hackathon," said Sanjay Macwan, Senior Vice President & CTO of NBCUniversal Media Labs. "We are excited to once again challenge the best of the tech community to create innovative experiences, with the opportunity to develop and implement winning concepts within Comcast NBCUniversal businesses."

Judges - including tech influencers, as well as Comcast and NBCUniversal executives - will select winners in each of the three challenge categories, as well as an overall Grand Prize winner. Additional information and a chance to participate can be found at http://nbcumedialabs.com/hackathon/.

About NBCUniversal NBCUniversal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation. To learn more visit: www.nbcuniversal.com

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