CBS THIS MORNING: SATURDAY Up Year-to-Year in Adults 25-54
CBS This Morning: Saturday posted increases in adults 25-54 - the demographic that matters most to those who advertise in news - and viewers, according to Nielsen live plus same day ratings for June 21.
CBS This Morning: Saturday delivered 1.81m viewers and a 0.5/04 in adults 25-54. Compared to the same day last year, CBS This Morning: Saturday was up +25% in adults 25-54 (from 0.4/03) and up +19% in viewers (from 1.52m).
Television year-to-date, CBS This Morning: Saturday was up +10% in viewers (1.94m from 1.76m) and even in adults 25-54 (0.5/04) compared to last season.