CBS THIS MORNING Post Gains in Viewers & Key Demo Categories

CBS THIS MORNING is the only broadcast morning news program to post gains in viewers and double-digit percentage gains in all key demographic categories while NBC and ABC saw declines in total viewers, women 25-54 and women 18-49, according to Nielsen live plus same day ratings for the week ending Oct. 14.

CBS THIS MORNING delivered 3.44 million viewers (up +6% from 3.25m), and was up +13% adults 25-54 (0.9 rating from 0.8), +11% women 25-54 (1.0 rating from 0.9) and +17% women 18-49 ( 0.7 rating from 0.6) compared to the same week a year ago. ABC was down -7% in viewers, -14% in adults 25-54, -16% in women 25-54 and -8% in women 18-49. NBC was even in adults 25-54 and down -3% in viewers, -5% women 25-54 and -7% in women 18-49.

CBS THIS MORNING gained +182,000 viewers compared to the same week last year and closed the viewership gap with ABC by almost half a million (499,000) viewers and NBC by 308,000 viewers.

Season-to-date, CBS THIS MORNING is the only broadcast morning news program to show growth in viewers, women 25-54 and women 18-49 according to Nielsen's most current ratings. CBS THIS MORNING is up +5% in viewers, +13% in adults 25-54, +22% in women 25-54 and +17% women 18-49. At the same time, ABC was down in all measures: -6% in viewers, -7% in adults 25-54, -6%, women 25-54 and -8% women 18-49. NBC was down -1% in viewers, -5% in women 25-54 and -7% women 18-49.

CBS THIS MORNING has delivered year-over-year audience growth for 48 consecutive months while ABC has not experienced year-over-year monthly gains since April 2014.

Ryan Kadro is the executive producer of CBS THIS MORNING.

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