AMERICAN IDOL Scotty McCreery Featured in New Bojangles' Campaign
Say the word "Southern" and two things probably come to mind: Southern food and country music. Now two icons representing those great Southern traditions are joining forces as Bojangles' announces a new partnership with country music star and American Idol®winner Scotty McCreery.
Famous for serving quality Southern classics and breakfast all day, Bojangles' today unveils a new ad campaign featuring the popular star from Garner, N.C. The new TV and radio spots will highlight the craveable menu items that set Bojangles' apart while also showcasing the deep Southern roots that have made both McCreery and Bojangles' such fan favorites.
As part of the exclusive partnership with Bojangles', a free song download from McCreery's new album – Christmas with Scotty McCreery, which hit stores Oct. 16 and debuted at number four on the Billboard albums chart – will be available beginning Monday, Nov. 26. Cards with a unique code will be available in all Bojangles' restaurants, allowing guests to visit a download site and choose one of three classic holiday songs – "First Noel," "Jingle Bells" or "O Holy Night."
"I'm proud to partner with a great Southern brand like Bojangles' that's been such a big part of my life growing up in the Carolinas," said McCreery, who took the entertainment world by storm in 2011 by winning the 10th season of the popular TV show at the age of 17. "It's always 'Bo Time' to me whether I'm on the road or at home, and I'm excited to bring that same spirit to other fans who crave the unmistakable taste and quality of Bojangles' as much as I do."
The campaign features two 30-second TV spots. The first, "Show Time," shows McCreery backstage before a concert with his band enjoying Bojangles' chicken, biscuits and fixin's from a Big Bo Box, perfect for tailgating, office parties or family get-togethers. When the stage manager comes to tell the band it's show time, Scotty promptly corrects him with three simple words: "It's Bo Time!"
The second spot, "Bojangles' Town," is a remix of McCreery's hit song "Water Tower Town" and includes a montage of traditional Southern scenes – a high school football game, an old fire truck, and enjoying a meal at Bojangles'.
In addition to the television ads, McCreery lent his voice to a series of radio commercials and a variety of in-store merchandising elements, including posters and counter cards. The TV and radio spots will appear in select Bojangles' markets throughout the company's 10-state footprint, which extends from the mid-Atlantic across the South to Mississippi.
"Bojangles' and Scotty share a unique Southern style, and we're excited to come together in such a big way with this campaign and exclusive offer for our fans," said Bojangles' Senior Vice President of Marketing Randy Poindexter. "I'm especially proud to partner with a young man who embodies the same values of community and family that are the heart of the Bojangles' culture."