ABC's ONCE UPON A TIME is Sunday's #1 Non-Sports Broadcast

By: Oct. 06, 2014
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ABC Sunday Prime (7-11pm - 5.7 million and 1.7/5 in AD18-49): Facing NBC's SUNDAY NIGHT FOOTBALL and an NFL overrun-boosted CBS, ABC outdrew its non-sports competition on FOX Sunday by 2.2 million viewers (5.7 million vs. 3.5 million) and by 6% in Adults 18-49 (1.7/5 vs. 1.6/5). ABC's Once Upon A Time was Sunday's #1 non-sports program in Adults 18-49. The Net was up year to year on Sunday for the 2nd consecutive week this season in both Total Viewers (+6% - 5.7 million vs. 5.4 million) and Adults 18-49 (+6% - 1.7/5 vs. 1.6/4).

Once Upon A Time (8-9pm - 8.6 million and 3.1/9 in AD18-49): Nearly quadrupling its Adult 18-49 lead-in at 8pm(+288% over a replay of the prior week's OUAT premiere), ABC's Once Upon A Time (3.1/9) took second to Sunday Night Football, beating CBS' 60 Minutes/Madam Secretary by 63% (1.9/5) and Fox's The Simpsons/Brooklyn 9-9 by 72% (1.8/5). For the 2nd week in a row, Once Upon a Time was up from its year-ago telecast in Total Viewers (+8% - 8.6 million vs. 8.0 million) and Adults 18-49 (+19% - 3.1/9 vs. 2.6/7). The ABC drama was the #1 most social non-sports broadcast on Sunday with 81,442 tweets. Trailing only the prior week's season opener, Once Upon a Time scored its 2nd-highest numbers since January 2013 in viewers and young adults - since 1/6/13.

Resurrection (9-10pm - 6.2 million and 1.8/5 in AD18-49): From 9-10pm, ABC's Resurrection took second to the NFL game in Adults 18-49 (1.8/5), leading by double digits over CBS' Madam Secretary/The Good Wife (+20% - 1.5/4) and Fox's combo of FAMILY GUY into the series debut of MULANEY (+29% - 1.4/4).

Revenge (10-11pm - 4.9 million and 1.3/4 in AD18-49): During the 10 o'clock hour, ABC's Revenge beat CBS' CSIfor the 2nd week in a row among Adults 18-49 (+8% - 1.3/4 vs. 1.2/4). Revenge improved its hour year to year for ABC by 26% in Total Viewers (4.9 million vs. 3.9 million) and by 18% in Adults 18-49 (1.3/4 vs. 1.1/3).

Image via Once Upon a Time Official Twitter page.



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