ABC's DANCING WITH THE STARS Finale Surges 20% to Best-Since-Premiere Rating

By: May. 23, 2017
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Featuring night 1 of the DANCING WITH THE STARS season finale and "The Bachelorette" season premiere, ABC won the final Monday of the season/sweep in Adults 18-49, upsetting runner-up NBC with "The Voice" by 13% (1.8/7 vs. 1.6/6) and hitting its highest rating on the night since March - since 3/13/17. ABC won Monday by an even greater margin of 77% in Adults 18-34 over NBC (1.6/8 vs. 0.9/4) and delivered Monday's Top 2 series with "The Bachelorette" (1.7/8) and "Dancing" (1.4/7), respectively.

Through 26 of 28 nights, ABC ranks No. 1 for the 2017 May Sweep in Adults 18-49.

"Dancing with the Stars" (8:00-9:00 p.m. - 10.4 million and 1.8/7 in AD18-49):
Cutting back to a shortened 1-hour format (8:00-9:00 p.m.) on its final Monday telecast, ABC's "DWTS" stood as Monday's most watched TV series on all 10 telecasts this season, outdrawing NBC's "The Voice" Monday finale (8:00-10:00 p.m.) by nearly 1.0 million viewers (10.4 million vs. 9.5 million). "Dancing" came within 1-tenth of "The Voice" in Adults 18-49, which was a season best.

Despite its shorter duration, "Dancing" surged 20% week to week in Adults 18-49 (1.8/7 vs. 1.5/6) to match a best since premiere rating.

"The Bachelorette" (9:00-11:00 p.m. - 5.7 million and 1.8/6 in AD18-49):
Starting opposite the final hour of NBC's "The Voice" finale at 9:00 p.m., ABC's "The Bachelorette" premiere won its 2-hour time period by 29% in Adults 18-49 over NBC (1.8/6 vs. 1.4/5) and delivered a 10-week high in the time slot - since 3/13/17. In addition from 10:00-11:00 p.m., "The Bachelorette" beat the season opener of NBC's "Running Wild with Bear Grylls" by 89% in Adults 18-49 (1.7/6 vs. 0.9/3).

Projections Rationale:
Lifts vs. L+SD are based on the 2016-17 season for premiere telecast or an average for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.

Source: The Nielsen Company Fast Affiliate Live + Same Day Ratings, 5/22/17.

Photo credit: ABC/ Eric McCandless



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