VIDEO: David Beckham for H&M Ad Finally Debuted

H&M, Hennes & Mauritz AB returned to the Super Bowl with a new
David Beckham Bodywear campaign. Finally, the night arrived and the campaign revealed!

H&M will unveiled a 30-second high-octane David Beckham TV spot featuring never-before-seen
technology from Delivery Agent that brings a new level of consumer engagement and measurement
to Super Bowl advertising.

"We're thrilled to be back in action at the Super Bowl, showcasing our new campaign," says Daniel
Kulle, President H&M North America. "We're bringing our A-game, the world's top style icon and the
best quality bodywear to the largest stage in the world."

The cutting edge David Beckham Bodywear commercial aired during the 2nd quarter of the big
game. The new collection marks the fifth season for H&M's David Beckham Bodywear line, with nine
styles designed in collaboration with the famed soccer player. The collection has quickly become a
staple for men worldwide since its 2012 debut.

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