NBC's OLYMPICS, THE VOICE & More Among Week's Top 10 Primetime Telecasts

With NBC's 10 primetime telecasts last week filling the Top 10 rankings among the Big 4 networks in every key measure, NBC has dominated the ratings week of Aug. 15-21, according to "live plus same day" figures from Nielsen Media Research for the week of Aug. 15-21.

NBC's seven nights of primetime Olympic coverage were joined by special post-Olympic editions of "Superstore" and "The Voice," plus Sunday's "Rio Gold" telecast to claim the #1-10 rankings for the week among primetime Big 4 programs in adults, men and women 18-34, 18-49 and 25-54, total viewers, teens 12-17 and kids 2-11 (including a tie for #10 in women 18-34).

The Aug. 15-21 victory gives NBC a ninth straight win among those nets in adults 18-49 (including a tie) and eight wins in a row in total viewers, making this NBC's longest total-viewer winning streak in 19 years, since an 18-week stretch in 1997 from the week of May 7 to the week of September 1.

In 18-49, NBC won the week versus the combined rating of the other Big 4 networks by a +189% margin (5.5 vs. a combined 1.9 for ABC, CBS and Fox). In total viewers, NBC's advantage was +145% (19.8 million vs. a combined 8.1 million).

Cumulatively over the 17 nights of the Rio Games, the TV-only Olympics coverage (NBC and cable networks) generated a total audience of 198 million viewers, with 78% of U.S. TV homes tuning in to at least a portion of the coverage.

NBC Olympics' coverage of the 15 nights of primetime competition (Sat. Aug. 6 - Sat. Aug. 20) registered a Total Audience Delivery average of 27.5 million viewers - ranking Rio 2016 as the second-highest average audience on record for the competition nights of any non-domestic Summer Games, behind only the 2012 London games (30.3 million). NBC Olympics' Total Audience Delivery provided a +7% lift over the NBC-only audience on competition nights (from 25.8 million for NBC only to 27.5 million in Total Audience Delivery for NBC, cable and digital platforms in primetime).

NBC's primetime Rio Olympics broadcast has been primetime television's most-watched show of the night by far every night - marking 118 consecutive nights that an NBC Summer Olympics presentation has topped primetime. NBC's primetime Summer Games coverage has won 134 of 135 nights in people meter history.

Across NBCOlympics.com and the NBC Sports app, there was a record 3.3 Billion total streaming minutes (Live + Full Event Replays + Highlights), with viewers live streaming 2.71 Billion minutes of Olympic coverage - a new record for event coverage. The 2.71 Billion live minutes nearly doubles the combined live streamed minutes of all prior Games (1.48 Billion). More than 50% of the viewers who live streamed Olympic events on NBCOlympics.com and the NBC Sports app were under 35 years old.

NBC Olympics digital coverage amassed 100 Million unique users, +29% more than the 2012 London Olympics.

NBC won the Aug. 15-21 broadcast ratings week in every key measure - adults, men and women 18-34, 18-49 and 25-54, plus total viewers - as well as kids 2-11 and teens 12-17, and was up versus the same week last year in all key categories.

NBC is undefeated versus every Big 4 network every week so far this summer in adults 18-49, excluding ABC weeks during the NBA Playoffs.

NBC leads the season in adults 18-49 over #2 CBS (which was boosted this season by the Super Bowl) by 0.3 of a point (2.2 vs. 1.9). NBC is expected to continue to lead for the balance of the 2015-16 52-week season to claim its third consecutive victory in the key 18-49 demo. Heading into the Olympics, NBC and CBS were tied for #1 with a 2.0 rating each.

Season to date, NBC ranks #1 in every key demographic - adults, men and women 18-34, 18-49 and 25-54 (including a tie in women 18-34).

NBC is delivering its most-watched season in eight years, with its average of 8.477 million viewers overall for the 2015-16 season the network's best at this point since NBC was averaging 8.536 million through 48 weeks in 2007-08.

Primetime averages for the week of Aug. 15-21 in adults 18-49 are: NBC, 5.5 rating, 20 share; CBS, 0.8/3; ABC, 0.7/3; Fox, 0.4/2; and CW, 0.2/1. In overall total viewers, the weekly averages were: NBC, 19.8 million; CBS, 3.8 million; ABC, 2.9 million; Fox, 1.4 million; and CW, 0.8 million.

"Most current" averages for the season to date are: NBC, 2.2/8; CBS, 1.9/7; ABC, 1.8/6; Fox, 1.6/6; and CW, 0.7/2. In overall total viewers, the season averages are: CBS, 9.4 million; NBC, 8.5 million; ABC, 6.5 million; Fox, 5.0 million; and CW, 1.8 million.

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