Stephen Colbert Helps Debut Authors in Amazon War
Author Stephen Colbert is crusading against Amazon and the negotiating tactics with the publisher Hachette. He has published "The Colbert Report" which encourages people to preorder books from independent booksellers.
The latest boost from Stephen Colbert is Edan Lepucki's debut novel, CALIFORNIA. Her publisher first planned to print 12,000 copies, but then Stephen Colbert stepped in and used Ms. Lepucki's novel as the focal point of his campaign against Amazon, which resulted in a huge sales boost. Preorders for the novel increased the print to 60,000 copies, from 12,000.
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California is a novel by author Edan Lepucki described as a "post-apocalyptic dystopian fiction" in which characters Frida and Cal flee Los Angeles to live in the wilderness of post-apocalyptic California. The novel rose to prominence after Stephen Colbert urged his viewers to pre-order copies of the book from sellers others than Amazon.com; part of an ongoing dispute between the online bookseller and Colbert's own publisher, the Hachette Book Group. On 21 July 2014, Colbert announced that the novel would debut on the The New York Times Best Seller listat number 3.