New Book Shares MATTERS OF LIFE AND DATA

LITTLE ROCK, Ark., July 6, 2015 /PRNewswire/ Corporations, marketers, and governments are exploring the practical and legal limits of collecting and utilizing Big Data. One man began thinking about its value decades before anyone else, and reveals his professional insights, personal experiences, and career triumphs in a new book, Matters of Life and Data: The Remarkable Journey of a Big Data Visionary Whose Work Impacted Millions Including You (Morgan James)

"The man who opened your lives to Big Data finally bares his own," reads the introduction to this most stirring memoir. Indeed, he has much to share, as Morgan, 72, should know a few things about Big Data. The company he helped grow into a technology and marketing powerhouse, Acxiom, is a world leader in data gathering and its accompanying technology, and has collected over 1,500 separate pieces of information on some half a billion people around the globe.

His book recounts and celebrates a journey from his modest upbringing in a small town on the Arkansas River to his role as one of America's all-time Big Data visionaries. During his 36-year tenure, Morgan grew a small data processing firm of 25 employees into a global juggernaut by becoming one of the largest aggregators of data and consumer information in the world. He transformed the small data processing company into a publicly held, $1.4 billion corporation with 7,000 employees and offices throughout the world.

His book includes insights from his experiences as a serial entrepreneur. Most recently, he founded a ventures called PrivacyStar, a technology solution to support consumer privacy in mobile. "It could grow to be bigger than Acxiom," he says.

Morgan also shares scores of leadership tips, insights on handling growth, managing a corporate culture that continually expands through acquisitions, and stories of how his growing database company once ran the most advanced data mining system of its time. Its then-revolutionary List Order Fulfillment System (LOFS) helped manage the subscription mailing lists of Fortune and Life magazines and helped 14 of the 15 largest credit card companies reach out to consumers to sign them up for millions of credit cards.

Though Morgan candidly admits to "wrestling with questions of leadership" and "making bad decisions," he brings forth an honest look at a legendary career, a successful company, and a passionate private life.

Contact: MEDIA CONNECT
Brian Feinblum - P: 212-583-2718 // E: brian.feinblum@finnpartners.com

SOURCE Charles Morgan

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