'Lessons From China' Shares Insights On Chinese Culture

As more westerners travel to China for business, leisure, and humanitarian service, learning cultural norms has become a necessary and indispensable for social and economic survival and immersion. Nobody understands this more than Beau Sides, author of "Lessons From China: A Westerner's Cultural Education" (Rutledge Publishing; paperback; April 7, 2014).

After over forty trips and numerous teaching tours, Sides considers China his second home. With each opportunity, Sides continues to build cross-cultural relationships between Americans and the Chinese by fostering cultural awareness. His frequent travels to the Middle Kingdom have ensured the relevancy of his writing.

In his new book, "Lessons from China," Beau Sides shares unique insights on current Chinese culture, business, personal etiquette, and economic development through a fictional travelogue. Delicately sprinkled with bits of historical background, this easy-to-read story follows Jan Cross, a recent college graduate.

Jan is a friendly, caring and resourceful main character but exemplifies the characteristics of a "control freak" and must work through the obstacles that come with cultural differences during her journey. To change her ultra-independent ways that stem from her own challenges as an orphan, Jan throws herself into an environment that will force her to depend on others-in a small city in China? as a university English teacher. As a first-time international traveler, she fails to anticipate cultural differences between the United States and China, getting herself an on-the-job cultural education-but not before jeopardizing her position by accidentally challenging the university with her western ideology and relentless pursuit of helping students.




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