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Author of CREATIVE INTELLIGENCE, Bruce Nussbaum Headlined Manhattanville College's INSIGHTS INTO LEADERSHIP Speaker Series

Author of CREATIVE INTELLIGENCE, Bruce Nussbaum Headlined Manhattanville College's INSIGHTS INTO LEADERSHIP Speaker Series

Bruce Nussbaum, author of "Creative Intelligence," and a panel of Westchester's leading business professionals headlined the second event in Manhattanville College's School of Graduate and Professional Studies' (GPS) 20th Anniversary "Insights into Leadership" speaker series Thursday morning. The March 6 event was held in partnership with the Business Council of Westchester and the Westchester Library System.

Nussbaum and panelists Larry Gottlieb, CEO, Hudson Valley Economic Development Corporation; Dani Glaser, founder and CEO of Green Team Spirit; Chris Maher, CEO, House Party; and Jim Giangrande, managing director and partner, Altium Wealth Management, spoke to a captivated crowd of nearly 75 members of the Manhattanville, Westchester and Fairfield business communities. The panel, moderated by Marsha Gordon, CEO of the Business Council of Westchester, followed a networking breakfast reception in Manhattanville's historic Reid Castle.

Nussbaum notably discussed the importance of being creative in an age of "VUCA," or volatility, uncertainty, complexity and ambiguity. "Creativity is a way to deal with the challenges that are associated with a period of change, when you know you have to try something different," Nussbaum said. Nussbaum also identified the five key competencies associated with creativity: "knowledge mining," knowing what is meaningful to people, "framing and reframing," based on personal stories and beliefs, "playing," a process to generate something new, "making," generating new ideas and tools, and "scaling," taking creativity and harnessing its power to create something.

A lively panel discussion followed Nussbaum's keynote, highlighting the importance of fostering a sense of creativity among every level in the workplace. "No one can afford to not be creative anymore," Glaser said. "A high value should be placed on creativity, regardless of the person or the position they hold in a company," Gottlieb added.


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