What is the Marketing Team for BRIDGES OF MADISON COUNTY Thinking?- Page 3
What is the Marketing Team for BRIDGES OF MADISON COUNTY Thinking?
#50Looks like it would be Serino/Coyne?
Posted: 1/30/14 at 10:34amThey should work it into the plot of GH that two of the characters go see the show in New York.
Marie: Don't be in such a hurry about that pretty little chippy in Frisco.
Tony: Eh, she's a no chip!
Liza's Headband
Broadway Legend Joined: 5/28/13
#51Looks like it would be Serino/Coyne?
Posted: 1/30/14 at 10:36am
"Haven't seen it during any prime time shows yet though"
It has aired on NBC during either the prime time lineup or the Tonight Show hour for the last five evenings. That is what compelled me to find and share. I couldn't believe what I was seeing on my television, and at that time no less.
#52Looks like it would be Serino/Coyne?
Posted: 1/30/14 at 12:09pmAside from Serino/Coyne & SpotCo, there is now AKA. They are handling Matilda and doing a poor job of it. It's been a long time since I've seen a front of theatre as unappealing as Matilda.
#53Looks like it would be Serino/Coyne?
Posted: 1/30/14 at 12:12pm^^I have been thinking that since Matilda opened! So they painted the façade blue- big whoop! No photos, nothing appealing or interesting- "best show in town" reviews plastered all over is not the greatest tactic visually.
#54Looks like it would be Serino/Coyne?
Posted: 1/30/14 at 12:18pm
AKA also handles the website for Book of Mormon, which has been out-of-date more times than I care to remember. It can take weeks for the cast list to change, and when they changed their twitter handle, AKA didn't update the website to reflect the twitter feed, so tweets weren't auto-populating for the longest time. (BBB does their general PR, though, as far as I know.)
At least it seems that most shows' twitter accounts/FB feeds don't fill with trash like the Phantom, Les Miz and Evita ones do. Who cares about tweeting song lyrics? Really?
Anyway, as far as this Bridges spot, I wonder who over there has read this thread and taken any of it seriously. Hopefully someone.
"This thread reads like a series of White House memos." — Mister Matt
Borstalboy
Broadway Legend Joined: 2/9/04
#55Looks like it would be Serino/Coyne?
Posted: 1/30/14 at 12:29pmWouldn't it have been advantageous to show Steven Pasquale as he is probably the better-known of the two?
"Impossible is just a big word thrown around by small men who find it easier to live in the world they've been given than to explore the power they have to change it. Impossible is not a fact. It's an opinion. Impossible is not a declaration. It's a dare. Impossible is potential. Impossible is temporary. Impossible is nothing.”
~ Muhammad Ali
#56Looks like it would be Serino/Coyne?
Posted: 1/30/14 at 1:16pm
Interesting! What's the story on AKA? Are they originally a UK agency which jumped the pond? Their UK business appears to be more established. As for Serino/Coyne. Oy, what a misstep on that Bridges spot.
"Wouldn't it have been advantageous to show Steven Pasquale as he is probably the better-known of the two?"
Well...
I dunno, Borstal Boy
#57Looks like it would be Serino/Coyne?
Posted: 1/30/14 at 1:25pm
so-I am watching this just now as I walk to the Seaport to get tickets for smethig tonight-and was thinking about Bridges.
Thinking I need a plan B. Or...maybe that is what this was a commerical for?
#58Looks like it would be Serino/Coyne?
Posted: 1/30/14 at 4:38pmAKA came over from London specifically for Matilda, yeah. There are also other agencies around.
Smaxie
Broadway Legend Joined: 9/26/05
#59Looks like it would be Serino/Coyne?
Posted: 1/30/14 at 5:14pm
AKA started here in 2008. They didn't open shop just for Matilda.
Begin at the beginning and go on till you come to the end: then stop.
ethan231h
Broadway Legend Joined: 5/5/11
#61Looks like it would be Serino/Coyne?
Posted: 1/30/14 at 5:57pm
"They should work it into the plot of GH that two of the characters go see the show in New York. "
They only would if Disney/ABC were a producer. Than you could count on weekly mentions.
millie_dillmount
Broadway Legend Joined: 4/22/04
#62Looks like it would be Serino/Coyne?
Posted: 1/31/14 at 10:11pmThis is what happens when you hire people who aren't experienced marketers. I'm willing to bet the people who worked on this commercial were theater grads who do not know the first thing about advertising/marketing strategy. Or they let some inexperienced interns play with iMovie for the day.
"We like to snark around here. Sometimes we actually talk about theater...but we try not to let that get in our way." - dramamama611
Liza's Headband
Broadway Legend Joined: 5/28/13
#63Looks like it would be Serino/Coyne?
Posted: 2/2/14 at 7:02pm
For those who have now seen the production, is the commercial indicative at all of the quality of the show?
#64Looks like it would be Serino/Coyne?
Posted: 2/3/14 at 12:33amIt's funny, a few weeks ago, IBDB listed AKA as doing the advertising for this show, or maybe it was in the Playbill. I googled AKA since I never heard of them, and the poster for Bridges of Madison County was in their portfolio section. Now it's gone from their site and Serino Coyne is on IBDB instead. AKA does Matilda and Glass Menagerie and did First Date as well.
#65Looks like it would be Serino/Coyne?
Posted: 2/3/14 at 3:52amTimesSquared - that IS interesting. If Serino/Coyne isn't responsible for the video and just took over the account from AKA, I can see why they wouldn't rush to claim ownership of this campaign. I'm guessing the account supervisor responsible for this one won't be getting his/her merit increase this year.
#66Looks like it would be Serino/Coyne?
Posted: 2/5/14 at 11:16pmWell they're now airing a new commercial! It's Stephen and Kelli singing some lush romantic song in the recording studio.
Liza's Headband
Broadway Legend Joined: 5/28/13
#67Looks like it would be Serino/Coyne?
Posted: 2/5/14 at 11:18pmThey heard our plea, ljay. It's about damn time. And yes, I saw it too. Are we both watching the local news on NBC 4 right now?
#68Looks like it would be Serino/Coyne?
Posted: 2/5/14 at 11:20pmYes! heh. It sounded like a nice song.
mamaleh
Broadway Legend Joined: 5/11/04
#69Looks like it would be Serino/Coyne?
Posted: 2/5/14 at 11:22pmIt's a medley of "Falling into You" and "One Second and a Million Miles"--a million miles better than the previous commercial, which is still running. I saw both today.
#70Looks like it would be Serino/Coyne?
Posted: 2/5/14 at 11:44pmJust saw the new commercial. It is 1000% better. It's O'Hara and Pasquale in the recording studio, singing their guts out.
"The Spectacle has, indeed, an emotional attraction of its own, but, of all the parts, it is the least artistic, and connected least with the art of poetry. For the power of Tragedy, we may be sure, is felt even apart from representation and actors. Besides, the production of spectacular effects depends more on the art of the stage machinist than on that of the poet."
--Aristotle
--Aristotle
#71Looks like it would be Serino/Coyne?
Posted: 2/5/14 at 11:47pmI think it's a wise choice. The song raised my level of interest in seeing the show.
#72Looks like it would be Serino/Coyne?
Posted: 2/6/14 at 1:05pmThe new commercial makes it look even more like Brown is trying to imitate Adam Guettel.
#73Looks like it would be Serino/Coyne?
Posted: 2/6/14 at 1:26pmI also got a Guettel vibe from the song.
#74hmm
Posted: 2/19/14 at 11:03pmI'm not trying to pick on Bridges, I swear, but the "new" commercial is driving me crazy. I end up seeing it as pre-roll on nearly every other YT video I watch--I assume because I visited the Bridges website and watched their prior Summers Eve/Vagisil commercial more than once. And I'm sorry to be this crass, but Steven Pasquale, already a bit challenged in the visual appeal department, looks like he's dropping a painful deuce when he starts singing. Oy. I don't know how these clips get approved.
