Cameron Mackintosh Launches Incentive to Book Tickets Early for MISS SAIGON

The Stage reported today that Cameron Mackintosh is launching a new ticket scheme to reward theatregoers who book seats early with lower ticket prices. There will also be no booking fees on any tickets bought online or over the phone.

David Dolman, head of sales at Cameron Mackintosh, said, "It's second nature to do this, on trains, hotels and flights, and for years now I've felt theatre should be adopting a similar approach...Why shouldn't you get an incentive for booking early?"

Tickets for Miss Saigon booked 16 weeks in advance will cost £20 less than the top two ticket prices for shows Monday-Friday - currently priced at £97.50 and £67.50.

Miss Saigon is playing at the Prince Edward Theatre in London's West End. Find more information about the show here.

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