TODAY is #1 in Key A25-54 Demo for 124 Consecutive Week, Best Streak in Six Years
by Tori Hartshorn
- May 15, 2018
NBC News' TODAY is the number-one morning show across the key demos. The broadcast, anchored by Savannah Guthrie and Hoda Kotb, wins the A25-54 demo for 124 consecutive weeks and the A18-49 demo for 144 straight weeks, its best streak in both measurements for nearly six years. TODAY also narrows the total viewer gap with ABC's “Good Morning America” by 42% compared to the same week last year. Additionally, TODAY improves its A25-54 lead over GMA compared to both the prior week and the same week last year.
VIDEO: Savannah Guthrie and Hoda Kotb Talk Crashing the Royal Wedding and More
by Stephi Wild
- May 3, 2018
Jimmy Fallon thanks Savannah Guthrie and Hoda Kotb for their thoughtful Pyeongchang Olympics gift and the TODAY hosts dish on their Prince Harry and Meghan Markle royal wedding special. Savannah and Hoda also compare their very different experiences at the Time 100 Gala, and Jimmy gets to the bottom of Hoda's signature red carpet Ziploc purse. Watch the clips below!
All Four Hours of NBC News' TODAY Head To Windsor for Royal Wedding Coverage May 18
by Macon Prickett
- Apr 11, 2018
All four hours of NBC News' TODAY are heading to Windsor to bring the excitement of the royal wedding between Prince Harry and Meghan Markle to viewers back home. Ahead of the nuptials, Savannah Guthrie, Hoda Kotb, Megyn Kelly and Kathie Lee Gifford will broadcast their respective hours live from an exclusive location overlooking Windsor Castle on Friday, May 18 (7-11 a.m. ET). Al Roker and Sheinelle Jones will also join TODAY from the United Kingdom.
TODAY Wins Across the Board for the February Sweep
by Tori Hartshorn
- Mar 2, 2018
NBC News' TODAY, co-anchored by Savannah Guthrie and Hoda Kotb, wins across the board for February 2018 sweeps, its first in six years since February 2012. This also marks the show's 25th consecutive year at number one for February sweeps for the A18-49 demo, and its largest sweep advantage in A25-54 over ABC's GMA since February 2012. Additionally, TODAY more than doubled its A25-54 advantage vs. GMA compared to the prior November 2017 sweep period, and improved its advantage by 92% compared to the previous year with February 2017 sweeps.
TODAY Brings Home Ratings Gold Across The Board
by Tori Hartshorn
- Feb 27, 2018
TODAY continues its ratings streak as the top-rated morning news broadcast, winning across the board during both week two from PyeongChang and February 2018. The monthly win marks TODAY's third consecutive month of ratings dominance in total viewers, the key A25-54 demo and A18-49 since June 2012.
TODAY Takes Ratings Gold, Wins Across The Board First Week Of Olympics
by Tori Hartshorn
- Feb 21, 2018
NBC News' TODAY continues its ratings streak as the top morning news broadcast across the board during week one from PyeongChang, South Korea. Co-anchored by Savannah Guthrie and Hoda Kotb, TODAY's first week of the Winter Games had its best advantage over GMA in eight years in both total viewers and the key A25-54 demo. TODAY has now won outright - in total viewers, the A25-54 and A18-49 - for nine out of the last 12 weeks, marking its best record in nearly six years, and continues to win across the board season-to-date. Additionally, TODAY was the only morning program to post year-over-year growth in both total viewers, the key demo, which it has consecutively won for 112 weeks, and A18-49.
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