Whitefire Theatre Presents World Premiere of NEW EYES, 1/8
By: Erica Anker Nov. 30, 2010
Josepel Productions is proud to present a world premiere play, NEW EYES, written by Yafit Josephson and Suzanne Bressler, directed by Sammie Wayne, produced by Eliad Josephson and starring Yafit Josephson. NEW EYES will preview on Thursday, January 6 and will open on Saturday, January 8 and run through Sunday, February 13 at the Whitefire Theatre, 13500 Ventura Blvd. in Sherman Oaks.
NEW EYES tells the true story of Yafit Josephson, a young woman living in Israel who joins the Israeli army to serve heroically for her country. Upon completing her service, she moves to Los Angeles to follow her dream of becoming an actress but finds herself constantly cast only as a Middle Eastern villain.Just as her native country wrestles with the world's false perceptions, Yafit must decide how far she's willing to go to challenge, change, or accept how others see her, and what she is willing to risk to fulfill her dreams and destiny. NEW EYES explores universal themes of self-esteem, family, identity and cultural differences. Yafit Josephson portrays over 18 characters from over 5 different countries as she conveys her riveting and uplifting story, as she sees the world, and it sees her, through NEW EYES.YAFIT JOSEPHSON (Actress & Co-Writer) was born in Los Angeles and raised in Ramat-Hasharon, Israel. As a daughter of an Israeli filmmaker, who produced two classic Israeli movies, "Charlie Va'hetzi" and "Hagiga Ba'Snuker", Yafit was exposed to the entertainment industry at an early age. As a little girl, she recalls looking at the movie set pictures of her father's films and imagining herself as an actress. She started practicing by reciting famous lines from both of the movies, as all Israelis do to this day, and promised to herself that she will pursue acting professionaLly one of these days. At the age of 18, she began to serve in the Israeli Defense Force as part of her mandatory service to her country. After two years of service, Yafit decided to move to Los Angeles in 2003 to study acting and purse her lifelong dream of becoming an actress. Shortly after, Yafit got accepted to USC School of Theatre with a full scholarship and graduated in May of 2008.
Sammie also co-produces, stage manages and designs the lights for Giving Back Corporations Annual Toast/Roast. Prior to his career in entertainment, Sammie spent more than 11 years in corporate America as a software engineer for General Motors - Electronic Data Systems and Northrop Grumman. ELIAD JOSEPHSON (Producer) is the CEO of RCR Media, a private equity film financing company located in Beverly Hills. RCR Media is co-financing worldwide releases of high quality commercial films produced and distributed by the major studios in Los Angeles. They currently have a deal with Sony Pictures Home Entertainment to finance their Direct-to-DVD releases.
In 2009, Josephson relocated to Los Angeles to establish RCR Media, using his economic experience to finance and produce a range of first-class cinema. Prior to RCR, he worked on Wall Street and was a successful International Private Banker at one of the world's leading Investment Banks, Merrill Lynch.Josephson grew up in Israel and in 1998, after his service as a paratrooper in the Israeli Army, he relocated to New York where he gained a B.B.A Magna cum laude degree from Baruch College, City University of New York.
ABOUT THE SCHEDULE AND PRICING
NEW EYES will preview on Thursday, January 6 at 8pm and will open on Saturday, January 8 at 8pm and run through Sunday, February 13 at the Whitefire Theatre, 13500 Ventura Blvd. in Sherman Oaks.Performances are Thursdays and Saturdays at 8:00pm; Sundays at 3:00pm. Ticket prices are $25.00 for all performances. Tickets are available online at www.plays411.com/neweyes or by calling 1-323-960-7712.

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