Hollywood's Pantages Theatre to Sell Naming Rights?
By: Jessica Showers
The Los Angeles Times writes that Hollywood's Pantages Theatre, home to Broadway touring shows such as THE BOOK OF MORMON, SISTER ACT, the upcoming WIZARD OF OZ and more, is looking to sell naming rights to bring in extra funds.
Read the original report here.
General manager Marty Wiviott told the LA Times that the Pantages is giving itself six months to find a partner.
The Nederlander Organization owns and operates the Pantages, and has enlisted Front Row Marketing Services to guide the selection process.The Pantages Theatre opened in 1930 as a movie theater and has also played host to the Oscars. Nederlander transitioned the venue for live theatre in 1977, followed by a restoration of the theatre's interior in 2000.
For more about the theatre and to check out its upcoming productions, visit HollywoodPantages.com.
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