SubPac Partners with Universal Pictures to Bring JURASSIC WORLD to Life
Following last week's release of Jurassic World, SubPac, a fully immersive audio technology, today announced its partnership with Universal Pictures to bring fans of the blockbuster film directly into the world of the dinosaurs through virtual reality. Also featuring a collaboration with Headspace Studio, this combination of the most advanced tactile audio system, mixed with immersive 3D 360° soundscapes for virtual reality content, has resulted in a completely interactive and immersive experience unlike any seen or felt before.
"Universal is excited to release the virtual reality companion experience to JURASSIC WORLD in the OCULUS store," said Cameron Curtis, Director of Digital Marketing. "The addition of SubPac allows viewers to further immerse themselves in what it would feel like to be face-to-face with a living dinosaur."
Titled "Jurassic World: Apatosaurus," the partnership presents a dynamic VR interactive that can be experienced in a stimulating new way with SubPac's technology and Samsung's Gear VR. Led by Headspace Studio-and produced and directed by Montreal-based Felix & Paul Studios-"Jurassic World: Apatosaurus" was engineered with the SubPac in mind as its technology transfers high-fidelity low frequencies directly to the user's body to create a completely engaging and robust transmedia piece.
"Jurassic World is such a beloved franchise, and with 'Jurassic World: Apatosaurus' we're completely changing the way people interact with media," said John Alexiou, SubPac's CEO. "People CRAVE immersion, and this experience invites them into an unfamiliar-yet recognizable-world where their senses are heightened by the incredible visual environment and visceral sounds as reproduced by the SubPac."
A two and a-half minute slice, the "Jurassic World: Apatosaurus" was shot in Muir Woods (California), providing viewers a completely authentic panoramic view of the environment. Surrounded by tall trees, users are met with the roaring footsteps-completely intensified in VR by SubPac's tactile bass-of the extinct dinosaur Apatosaurus. The interaction soon becomes an up-close-and-personal affair as the Apatosaurus comes face-to-face with users.
"The SubPac adds a whole new level of depth and physical presence to the Apatosaurus and overall VR immersion," said Jean-Pascal Beaudoin, Director of Sound at Headspace Studio. "We are thrilled to be part of this breakout collaboration with SubPac and look forward to future partnerships."
Samsung Gear VR owners can now download "Jurassic World: Apatosaurus" directly from the OCULUS Store (Experiences tab). Fans and moviegoers will be able to interact with the experiential pop-up installation starting today through June 25 at the following locations:
Samsung Studio LA (12pm to 6pm)
157 South Fairfax Avenue
Los Angeles, CA 90036
Samsung Galaxy Studio (12pm to 8pm)
130 Prince Street
New York, NY 10012
For more information, please visit: TheSubPac.com
SubPac is a patent-pending immersive audio technology that provides a new physical dimension to your music and media experience by translating low frequency sound into a full body experience. Available as a wearable (the M1) or chair-back unit (the S2), SubPac brings a new physical dimension to sound through the most immersive personal audio experience ever available. SubPac is high-fidelity Tactile Sound, advancing producers, DJs, sound designers and creators in their craft in high fidelity. Wearable, portable and quiet to the outside world, SubPac takes music, gaming, virtual reality, sound healing, home theater and automotive sound systems from just hearing to hearing & feeling, revealing the best of the visceral "live" club experience at home or on the go. SubPac is a product of StudioFeed, a creative community of artists, engineers and technologists headquartered in Los Angeles. With feeling comes connection, with connection comes creativity, with creativity comes community, with community comes impact. Get Physical at TheSubPac.com.
About Jurassic World
The story of Steven Spielberg's original comes full circle as the park that was only a promise comes to life. Welcome to Jurassic World, a fully operational luxury resort off the coast of Costa Rica where 20,000 guests explore the wonder of Earth's most magnificent living prehistoric marvels-of every shape and size-and interact up close with them every day.
When the massive and mysterious Indominus rex stages an escape and disappears into the jungle, order turns to mayhem and guests turn into prey. Dinosaurs escape into the open skies and water to engage in an all-out war for survival, and no corner within the world's greatest theme park is safe anymore.
Chris Pratt, Bryce Dallas Howard, Vincent D'Onofrio, Ty Simpkins, Nick Robinson, Omar Sy, BD Wong and Irrfan Khan star in the 3D epic action-adventure that is directed by Colin Trevorrow and based on characters created by Michael Crichton. The screenplay is by Rick Jaffa & Amanda Silver and Derek Connolly & Trevorrow, and the story is by Rick Jaffa & Amanda Silver. Frank Marshall and Patrick Crowley join the team as producers. http://www.jurassicworld.com
About Headspace Studio
Headspace Studio is the first sound studio dedicated to the creation and production of immersive 3D 360° soundscapes for virtual reality experiences. Lead by Jean-Pascal Beaudoin, long-time collaborator and sound director at Felix & Paul Studios, a recognized leader in narrative live-action virtual reality, Headspace Studio makes available to all virtual and mixed reality content creators the pioneering sonic approach, technology and know-how developed in collaboration with Felix & Paul Studios.