OWN Delivers Growth Across Key Demos in 3rd Quarter
By: Caryn Robbins Oct. 01, 2014
OWN: OPRAH WINFREY NETWORK delivered solid growth in third quarter 2014 posting gains across key demos in prime (+7% W25-54, +12% total viewers and +18% African-American W25-54) vs. the prior quarter.
OWN was the #1 cable network in Q3 on Tuesday, Wednesday and Saturday nights for African-American women on the strength of its popular drama series on Tuesdays from Tyler Perry ("The Haves and the Have Nots" and "If Loving You is Wrong"), comedies on Wednesdays ("For Better or Worse" and "Love Thy Neighbor") and its Saturday night series ("Iyanla: Fix My Life," "Six Little McGhees" and "Welcome to Sweetie Pie's"). OWN was Tuesday night's #3 cable network for W25-54 (.72 rating). "The Haves and Have Nots" was the #4 original series in all of ad-supported cable for W25-54 (2.42 rating) averaging over 3 million total viewers. It is the #1 original cable series in primetime for African American women (13.31 rating). New episodes return in January. The new Tuesday drama "If Loving You is Wrong" delivered the most-watched series premiere in network history on Sept. 9 with 1.93 million viewers and a 1.47 rating in the key W25-54 demo up triple digits (+206%) vs. one year ago. It is Tuesday night's #6 original cable series for W25-54 (1.35 rating) and #5 original cable series in primetime for African American women (9.23 rating).OWN: OPRAH WINFREY NETWORK is the first and only network named for, and inspired by, a single iconic leader. Oprah Winfrey's heart and creative instincts inform the brand - and the magnetism of the channel. Winfrey provides leadership in programming and attracts superstar talent to join her in primetime, building a global community of like-minded viewers and leading that community to connect on social media and beyond. OWN is a singular destination on cable. Depth with edge. Heart. Star power. Connection. And endless possibilities. OWN is a joint venture between Harpo, Inc. and Discovery Communications. The network debuted on January 1, 2011 and is available in 85 million homes. The venture also includes the award-winning digital platform Oprah.com.
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