NBC's THE BIGGEST LOSER Retains 100% of Viewers in Key Demo
By: Caryn Robbins
"The Biggest Loser" (1.2/4 in 18-49, 4.5 million viewers overall from 8-9 p.m. ET) retained 100% of last week's adult 18-49 rating to equal its top result since Oct. 16. In total viewers, this "Biggest Loser" is currently at a three-week high (best since Oct. 23, 4.577 million).
"The Biggest Loser" is currently tying a "Bones" original in the time period in adults 18-49 (1.2 rating each), pending updates, which would mark a first for "Loser" this season."Bad Judge" (0.9/3 in 18-49, 3.7 million viewers overall from 9-9:30 p.m. ET) matched its 18-49 rating of the prior two weeks.
"A-to-Z" (0.6/2 in 18-49, 2.4 million viewers overall from 9:30-10 p.m. ET) retained 67% of its adult 18-49 lead-in from "Bad Judge" and 80% in adults 18-34 (0.4 vs. 0.5).
"Parenthood" (1.0/3 in 18-49, 3.6 million viewers overall from 10-11 p.m. ET) grew by +10% from half-hour to half-hour (from a 1.0 to a 1.1), despite the 10 p.m. hour. "Parenthood" grew or held steady half-hour to half-hour in every key measure. In the time period, "Parenthood" topped CBS's "Elementary" in women 18-49, adults 18-34 and women 18-34 (note that CBS results may be inflated by local NFL coverage in Miami and Buffalo).
Projected "Live Plus Three Day" and "Live Plus Seven Day" Results: Adult 18-49 Rating
Show... L+SD... L+3...L+7
The Biggest Loser...1.2...1.5...1.6
Bad Judge...0.9...1.2...1.3
A-to-Z...0.6...0.9...0.9
Parenthood...1.0...1.9...2.0 Persons 2+ (Total Viewers)
Show... L+SD... L+3...L+7
The Biggest Loser ...4.5 million...5.3 million... 5.5 million
Bad Judge ...3.7 million...4.5 million... 4.7 million
A-to-Z ... 2.4 million...2.9 million...3.0 million
Parenthood ... 3.6 million...5.6 million...6.0 million Last Week's L+3 Results:
"Biggest Loser" on Nov. 6 grew by +27% in 18-49 (from a 1.17 to a 1.49) and 877,000 viewers overall (from 4.3 million to 5.2 million) going from L+SD to L+3.
"Bad Judge" grew by +34% in 18-49 (from a 0.87 to a 1.17) and 816,000 viewers overall (from 3.7 million to 4.5 million).
"A-to-Z" increased by +34% in 18-49 (from a 0.77 to a 1.03 and 494,000 viewers overall (from 2.7 million to 3.2 million).
"Parenthood" grew by +58% in 18-49 (from a 1.26 to a 1.99) and 1.9 million viewers overall (from 4.0 million to 5.9 million).
NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
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