Investigation Discovery's DARK MINDS Premiere Brings In Strong Ratings
On Wednesday, January 25, the world premiere of Investigation Discovery's series DARK MINDS at 10 PM became the network's highest Prime telecast ever for Women 18-49 (382k) delivery, and was also ID's highest night ever in Prime delivery for Women 18-49 (306k). Overall, the series garnered 2.75 million unique P2+ viewers, delivering a 1.05 Household rating in primetime and a 1.07 Household rating in late night. For the timeslot among ad-supported cable in key demos, DARK MINDS ranked #9 for Women 25-54 delivery (394k) and the night in Prime ranked #11 for Women 25-54 delivery (309k).*
Additionally, the lead into the premiere of DARK MINDS was the first installment of the mini-series ALASKA: ICE COLD KILLERS at 9 PM. The program delivered a 1.16 Household rating in late night with over 3.2 million unique P2+ viewers. Both programs have been added to Investigation Discovery's coveted "One Club," as since the beginning of 2011, 48 telecasts over 18 series on ID have achieved at or above a 1.0 Household rating.**
Investigation Discovery's DARK MINDS is a new series that pairs true crime author M. William Phelps and criminal profiler John Kelly to explore unsolved serial homicides using an unlikely source - a convicted serial killer serving multiple life sentences, known to audiences only as "13." Saturday's world premiere examined "The Valley Killer" who took seven female victims, and recounted the story of the only woman who survived the killer's grasp after being stabbed 27 times. Leading the night of killer programing was the premiere of the mini-series ALASKA: ICE COLD KILLERS. The one-hour program told the true story of serial killer Robert Hansen, who for decades kidnapped transient women and flew them out to his remote cabin, where he tortured them before releasing them into the harsh Alaskan wilderness only to hunt them down for sport.
*Source: The Nielsen Company, NHI Calendar, 1/25/12, Wed 10p-11p and Prime 8p-11p, L+SD data, W25-54 delivery, Time Period Based Dayparts, excluding any networks that did not air in the entire daypart or time period.
**Source: The Nielsen Company, NHI Calendar, 12/27/10-1/25/12, Live + SD data, Program Based Dayparts, Total Day 6a-6a, HH coverage rating, 48 telecasts over 18 series: Stolen Voices Buried Secrets, Disappeared, On the Case with Paula Zahn, Stalked: Someone's Watching, Nightmare Next Door, Sins & Secrets, 48 Hours on ID, True Crime with Aphrodite Jones, Who the (Bleep) Did I Marry?, Unusual Suspects, 20/20 on ID, Homicide Hunter: Lt. Joe Kenda, Cold Blood, Dateline on ID, Fatal Encounters, Scorned: Love Kills, Dark Minds and Alaska: Ice Cold Killers.
About Investigation Discovery
Investigation Discovery (ID) is America's leading investigation network and the fastest-growing network in television. As the source for fact-based analytical content and compelling human stories, ID probes factors that challenge our everyday understanding of culture, society and the human condition. ID delivers the highest-quality programming to nearly 79 million U.S. households with viewer favorites that include On the Case with Paula Zahn, Disappeared, Unusual Suspects and Stolen Voices, Buried Secrets. For more information, please visit InvestigationDiscovery.com, facebook.com/InvestigationDiscovery, or twitter.com/DiscoveryID. Investigation Discovery is part of Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the world's number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 180 countries.