ABC's THE LOOKOUT Finishes As Wednesday's #1 New Summer Series
By: Caryn Robbins
With 100% retention of its week-ago series debut from 10-11pm, ABC's The Lookout finished as Wednesday's #1 new summer series for the 2nd straight week among Adults 18-49, besting CBS' The American Baking Competition (8-9pm) by 10%. In addition to holding all of its premiere Adult 18-49 audience, The Lookout spiked over its debut by 17% in Adults 18-34 and by 25% in Women 18-34.
For the 2nd week in a row, ABC's freshman newsmagazine The Lookout outdelivered CBS' freshman 10 o'clock newsmagazine on Tuesday (Brooklyn DA), leading by 57% in Adults 18-49 and by 27% in Adults 25-54. ABC's The Lookout improved its hour across the board from the same night last year: Total Viewers (+65%), Adults 18-49 (+38%) and Adults 25-54 (+40%).Recent Articles
