Successful Conference to Promote Huashan -- China's Magical Mountain Tourist Area

SHANGHAI, July 15, 2013 - The Huashan Scenic Area Management Committee held a conference to promote and market the Huashan Mountain area as a tourism spot under the theme of "Enjoy Steep Mountain Climbing, Explore Exceptional Tourist Attractions" in Shanghai, China's fashion capital, on July 4,2013. Representatives from the Shanghai Municipal Tourism Administration and Shanghai Tourism Trade Association, as well asmore than 60 journalists from over 40 media organizations were present at the conference, including Phoenix Television, Shanghai Media Group, Xinmin Evening News, Wen Hui Daily, Jiefang Daily, Oriental Morning Post, Southern Metropolis Daily, Youth Daily, Xinhua, People's Daily Online, Sina, Sohu, ifeng.com andEastday.com.

The conference was held at Old Wharf No. 1 Club, a uniquely Shanghai-style landmark building featuring a combination of both Chinese and Western architecture. The Huashan Scenic Area Management Committee gave an introduction on the comprehensive set of services available at the tourism spot including dining, hotels, shopping, entertainment and tourism via a variety of artistic performances including a shadow play originating from the central Shaanxi plain and traditional Chinese folk performances such as paper-cutting and clay figurines, as well as video clips showing beautiful vistas of the Huashan area, photos and promotional brochures. In addition, the Committee donated entrance and ropeway tickets worth 640,000 yuan (approx. US$103,000) to local residents of Shanghai. The tickets were handed out free of charge during a road show on July 5. The Committee aims to persuade an increasing number of Shanghai residents to visit to Huashan and to enjoy their stay there.

At Huashan, not only can you experience the three towering peaks whose shadows fall on the Yellow River, but you can also see the natural vistas of steep and narrow paths and precipitous crags including the Sparrow Hawk's Cliff and the foot-wide Cliffside Plank Path a truly scenic spot that has been the