Marriott Tops Across the Board in Hotel Brand Study From ACSI
By: Robert Diamond Oct. 01, 2013
Marriott International demonstrates customer satisfaction leadership across its entire portfolio in a hotel brand study released today by the American Customer Satisfaction Index (ACSI). The new study provides 2013 customer satisfaction benchmarks for 24 lodging chains serving business and leisure travelers in the United States. The study includes a diverse array of hotel properties-from luxury, upper-upscale and upscale to midscale and economy offerings.
| Hotel Brand Customer Satisfaction 2013 | |||||||||
| Brand | Type* | Parent |
ACSI Score |
||||||
| Fairfield Inn & Suites by Marriott | Midscale | Marriott | 84 | ||||||
| JW Marriott | Luxury | Marriott | 83 | ||||||
| Embassy Suites Hotels | Upper Upscale | Hilton | 82 | ||||||
| Hyatt Regency | Upper Upscale | Hyatt | 82 | ||||||
| Marriott Hotels & Resorts | Upper Upscale | Marriott | 82 | ||||||
| Hampton Inn & Suites | Midscale | Hilton | 81 | ||||||
| Hilton Hotels & Resorts | Upper Upscale | Hilton | 81 | ||||||
| Westin | Upper Upscale | Starwood | 81 | ||||||
| Comfort Inn/Suites | Midscale | Choice | 79 | ||||||
| Hyatt | Upper Upscale | Hyatt | 79 | ||||||
| Hyatt Place | Upscale | Hyatt | 79 | ||||||
| Courtyard by Marriott | Upscale | Marriott | 79 | ||||||
| Doubletree by Hilton | Upscale | Hilton | 78 | ||||||
| Holiday Inn | Midscale | InterContinental | 78 | ||||||
| Best Western | Midscale | Best Western | 77 | ||||||
| Quality Inn | Midscale | Choice | 77 | ||||||
| Hilton Garden Inn | Upscale | Hilton | 77 | ||||||
| Grand Hyatt | Luxury | Hyatt | 77 | ||||||
| Wyndham Hotels & Resorts | Upper Upscale | Wyndham | 77 | ||||||
| Sheraton | Upper Upscale | Starwood | 76 | ||||||
| Days Inn/Suites | Economy | Wyndham | 74 | ||||||
| Ramada Inn | Midscale | Wyndham | 69 | ||||||
| Super 8 | Economy | Wyndham | 66 | ||||||
| Econo Lodge | Economy | Choice | 59 | ||||||
|
*Lodging type assigned per industry standards. |
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SOURCE: BUSINESS WIRE
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