Luxe Hotels Founder Celebrates 30th Anniversary
After 30 years in the hospitality industry, veteran hotelier, Efrem Harkham of Luxe Hotels, is pulling out a virtual red carpet for a year-long celebration of "30-somethings"-a Luxe30 contest that will offer participants a flight to LA and a luxurious stay; a turn-back-the-clocks day that will give lucky guests 24 hours to book room rates from 30 years ago; a 30th anniversary recipe book featuring global dishes served at LWH Hotels; a 30th anniversary art contest that will invite students to create a unique piece of artwork; and, of course, the pinnacle of the 30thyear events, a festive celebration for all LWH Hotels members, media, community partners, employees and travel agents.
It has been 30 years since visionary hotelier, Efrem Harkham, founded what was then the Bel Air Summit Hotel, now the Luxe Sunset Boulevard Hotel. Harkham has established his mark in the hospitality world by expanding the Luxe Hotels brand to include LWH Hotels, a representation company, as well as the corporately-owned Luxe Rodeo Drive Hotel and licensed properties such as the Luxe City Center Hotel. Harkham's passion as a hotelier has its own stamp of indisputable service and hospitality, which permeates the distinct style of the Luxe Hotels brand.
In 1983, inspired by the opportunity to work on a "diamond in the rough," Harkham purchased what is now the Luxe Sunset Boulevard Hotel as a pet project. Despite its prime location and unique architecture, no hotel representation firm, or name-brand franchise operation that he partnered with, could make it profitable until Harkham himself aggressively moved forward to close the gaps in the hotel's administration, cutting the hotel's losses by half within six months and completely eliminating them within the year.
It was this personal success that fueled the Luxe brand expansion. In particular, it was his determination to help other independently owned properties improve their profitability that led to the founding of the representation company in 1998, now known as LWH Hotels.
"Thirty years ago, when I first purchased the Luxe Sunset Boulevard Hotel, I never imagined that Luxe Hotels would become a globally-recognized brand that features the very best locations and a new standard of hospitality," said Harkham. "I'm incredibly proud of how far we've come and excited for where we're headed in the next 30 years."
About Luxe Hotels
Luxe Hotels, a leading international boutique hotel brand, is recognized for its distinct individuality and personality. The Luxe brand epitomizes exceptional design, unique style, and a sense of place. Luxe Hotels includes the Luxe Worldwide Hotels representation company, corporately owned properties, the Luxe Rodeo Drive Hotel in Beverly Hills and the Luxe Sunset Boulevard Hotel in Bel Air, as well as the branded Luxe City Center Hotel in Los Angeles. Luxe Hotels is led by visionary veteran hotelier, Efrem Harkham, who is committed to bolstering each independent property's efforts to increase their visibility, volume and viability. All Luxe branded properties benefit from Luxe Hotels' exceptional reputation of unrivaled standards of excellence and nearly three decades of hotel operational experience. For more information, visit www.luxehotels.com.
SOURCE: BUSINESS WIRE
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