LA Tourism Holds Inaugural Market Outlook Forum to Help Local Businesses Tap into LA's Record Tourist Visitation

The Los Angeles Tourism & Convention Board (LATCB) is hosting its first-ever Market Outlook Forum, "A Culture of Tourism - The Road to 50 Million" on Wednesday, Aug. 14 at the Los Angeles Convention Center. This sold-out industry conference will bring together the tourism industry's most authoritative experts from across the business and leisure travel, tourism, hotel and hospitality industries to offer the most up-to-date, relevant and reliable marketing information, statistics, analysis and forecasts to help LA businesses tap into the record-breaking tourist visitation to LA.

WHAT: LATCB's Market Outlook Forum, "A Culture of Tourism - The Road to 50 Million" - a day-long series of speakers, panel discussions and networking meant to provide LA businesses marketing information to help them tap into the LA's record-breaking tourist visitation numbers.

WHO: The tourism industry's most authoritative experts from the business and leisure travel, tourism, hotel and hospitality industries, including:

• Bruce Baltin, Senior Vice President - PKF Consulting USA, LLC
• Caroline Beteta, President & CEO - Visit California
• Rajesh Chandnani, Vice President Of Strategy - WATG | Wimberly Interiors
• Roger J. Dow, President & CEO - U.S. Travel Association
• Yvonne La Penotiere, Chief Marketing Officer - Brand USA
• Patrick Mcclenahan, President & CEO - 2015 Special Olympics World Games
• Ernest Wooden Jr., President & CEO - LATCB
• Marco Reginelli - Head of Travel, Google West

WHEN: Aug. 14, 2013. 7:30 a.m. - 5:00 p.m.

WHERE: Los Angeles Convention Center, Concourse Hall. 1201 S. Figueroa St., Downtown LA.

VISUALS: The giant, interactive Transformers robots, Optimus Prime and Megatron will introduce the speakers. Audio-visual presentations.

MORE INFO: For a complete schedule and speaker bios, visit www.discoverlosangeles.com/marketoutlook.

ABOUT LATCB: The mission of LATCB is to advance the local economy by marketing and selling Los Angeles as the premier destination for conventions, events and leisure travel worldwide through sales and marketing to the domestic and international travel trade and consumer. LATCB represents the LA destination to the meetings and convention industry nationwide; the international travel trade and traveler; the cruise passenger and cruise lines; the domestic leisure traveler; as well as the worldwide travel media. For more information about travel experiences in Los Angeles, go to the official visitor information website of Los Angeles at www.discoverLosAngeles.com, join the more than one million people who follow LATCB's Facebook page at facebook.com/LosAngelesFan or follow us on Twitter at @discoverLA and @tourismLA.

SOURCE: BUSINESS WIRE

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