Adadyn to Unveil New Features for Travel Marketers at EyeforTravel San Francisco
The first self-service programmatic platform of its kind, Adadyn gives digital marketers of all sizes the tools to quickly and affordably create, fund and launch prospecting, retargeting and dynamic creative campaigns. The new features being showcased for travel marketers include:
- Travel Sub-Categories - Support for more granular travel business verticals, including airlines, hotels and car rentals.
- Dynamic Offers - Option to use custom banner formats designed to algorithmically show offers that resonate best with potential travel customers.
- Travel Feeds - Easily set up, launch and manage dynamic ads with product feeds using Google and Criteo formats.
- Audience Segments - Generate custom audience segments based on simple URL patterns.
- Retargeting - Reconnect with travelers based on what they last searched for and the properties they most recently visited.
- Advanced Conversion Tracking - Attribute relevant conversions to the campaign and exclude consumers from seeing your ads again after they have completed a booking.
"Our focus on delivering features tailored to the needs of travel marketers has been well received by the industry and we're proud to count major hotels, airlines, OTAs, cruise lines and tour operators among our clients," said Raj Beri, COO of Adadyn and former senior executive at Travelocity.
For more details about how Adadyn's self-service platform can benefit your next travel marketing campaign download the Personalizing for Programmatic white paper or simply open an account at http://platform.adadyn.com.
About Adadyn
Adadyn removes the barriers to entry for accessing the world's most sophisticated advertising technologies, making it simple and affordable for marketers and agencies of all sizes to get started without up-front fees or minimum spend requirements. By unifying media buying, prospecting, retargeting and audience management into one easy-to-use self-service platform, now anyone can launch a display advertising campaign with the performance of the largest advertising providers. With offices in California, New York, India and Singapore, Adadyn offers responsive customer support and global reach. For more information, visit www.adadyn.com or follow @adadyn on Twitter.
SOURCE: BUSINESS WIRE
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