FUSE Announces MUSIC WEEK: LIVE FROM RADIO CITY MUSIC HALL
Fuse, the national music television network of The Madison Square Garden Company, is bringing audiences a week of interviews and live performances with "Fuse Music Week: Live from Radio City Music Hall." Beginning on Friday, September 21, Fuse's newly created news division – Fuse News – will be stationed at Radio City Music Hall to capture exclusive interviews and behind-the-scenes footage that will air on the linear network. In addition, Fuse's YouTube channel will feature live streams of some of today's hottest music acts. Artists involved in "Fuse Music Week: Live from Radio City Music Hall" include Bon Iver, Metric, Grizzly Bear, Gotye and more.
"As a part of The Madison Square Garden Company, Fuse has the unique ability to provide extraordinary experiences not only for music fans across the country, but for artists and clients alike," said Mike Bair, president, MSG Media. "Broadcasting from the legendary Radio City Music Hall showcases how Fuse connects with the world's most iconic venues to create a unique experience both on-air and online."
"We are proud to host some of the hottest acts at Radio City this month including Bon Iver, Metric, Grizzly Bear, Gotye and particularly thrilled that fans across the country will receive unprecedented access to these coveted shows either via live stream, behind-the-scenes footage or exclusive artist interviews, only on Fuse," said Melissa Ormond, president, MSG Entertainment.
"Fuse Music Week" coverage will kick off on Fuse's YouTube channel (youtube.com/fuse) on September 21 at 8pm EST with a live stream of Bon Iver's concert at the renowned Radio City Music Hall, in partnership with The Bowery Presents. The live stream entertainment continues on Fuse's YouTube channel with Metric on September 23 at 8pm EST and Grizzly Bear on September 24 at 8pm EST. Metric's concert will also include a special guest appearance by Lou Reed.
On Fuse's linear network there will be extensive coverage of "Fuse Music Week: Live from Radio City Music Hall," including on-air news hits with artists and a special edition of Top 20 Countdown. Fuse News will be on-site to capture behind-the-scenes footage and exclusive interviews with artists, to air throughout the day on the linear network all week long, beginning September 23. In addition, Fuse's Top 20 Countdown will be filmed at the legendary venue and will debut on September 25 at 10pm EST. Hosted by music experts Esteban Serrano and Yasmine Richard, this special edition of Top 20 will feature the 20 most popular music videos in the country.
As the presenting sponsor of this weeklong event, Diet Coke will join Fuse in providing music fans with the deeper connection to music that they crave. Through high profile sponsorship elements across all platforms, including a co-branded photo booth onsite and foursquare freebies for concert-goers who check into the venue each night, Diet Coke will have a local and national platform to extend its messaging to bring more fun and excitement to consumers through music.
The powerful relationship between Fuse, MSG Entertainment and Coca-Cola leverages the brand's combined marketing power to provide an expansive network of music lovers unique multi-platform access to legendary venues and top name musical acts. Fuse's partnership with Coca-Cola has included branded telecasts from The Madison Square Garden Company's venues, including Madison Square Garden, Radio City Music Hall, the Beacon Theatre and The Chicago Theatre, providing Coca-Cola brands with extensive presence on Fuse, Fuse.tv, and in-venue brand exposure.