CMT Partners with The Shop Forward to Raise Funds for The American Red Cross for Giving Tuesday
In honor of #GivingTuesday, CMT announced today a partnership with The Shop Forward to raise funds for The American Red Cross providing much-needed disaster relief across the country. With the recent wildfires in California and hurricanes in the Southeast, millions of country fans have been affected, so CMT worked to create a custom Country Gives Back tee and is making it available for sale. The tee-shirts are $26 with the proceeds benefiting the Red Cross to help with recovery efforts and other crises. The shirts are now available for purchase at CMTOneCountry.com and TheShopForward until December 14.
"Many people throughout the country have suffered from the devastating hurricanes and fires and we wanted to create a new way for people to help the Red Cross provide critical response and recovery," says Rachael Wall, manager Public Affairs, CMT. "'Country Gives Back' is really emblematic of how our community helps others in time of need and the shirts are a great way to give back during this holiday season."
"Our goal is to raise as much support as possible for charities around the globe, so we were thrilled to partner with CMT on these custom shirts," said Meri Barnes, Founder of The Shop Forward. "Using CMT's 'Country Gives Back' message to help country fans and their families in need through the American Red Cross is a smart way to drive awareness that help is still needed for area disasters."
In association with CMT One Country, "Country Gives Back" is an ongoing monthly series on "CMT Hot 20 Countdown" which highlights the causes that the country community supports and its impact on people across the country. Recent segments have included Luke Bryan's Farm Tour, and Florida Georgia Line's Brian Kelley rebuilding in his home town after Hurricane Michael. "CMT Hot 20 Countdown" airs Saturdays and Sundays at 9 am ET/PT.
Since launching in November 2014, The Shop Forward has raised over $2,700,000 for various charities by selling items associated with a cause. Every product sold on The Shop Forward follows the mission of supporting programs and organizations that are effectively working to help others around the world. The goal is to provide a platform to collaborate with charities for fundraising and spreading awareness while offering great and unique products for customers to enjoy. People are always paying it forward when shopping with The Shop Forward. Donations are built into the cost of each product - so it is an exact and tangible donation for each item sold. Some of the causes previously supported include St. Jude Children's Research Hospital, American Red Cross, Susan G. Komen Breast Cancer Foundation, TEEM Haiti, i'mME, Capital Area Food Bank, Andy Roddick Foundation, Austin Pets Alive, Musicians on Call, White Heart Foundation, and more!
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or cruzrojaamericana.org, or visit us on Twitter at @RedCross.