BBC AMERICA ROADHOUSE to Make Inaugural Appearance at SXSW

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Announced today, BBC AMERICA will make its inaugural appearance at @SXSW with the @BBCAMERICA Roadhouse (Brush Sq Park, E 4th & Trinity) on March 8 and 9. The channel's line-up of events include a night of British music featuring Frank Turner (@fthc) and Skinny Lister (@SkinnyLister) and hosted by television presenter Georgie Okell (@GeorgieOkell), a Friday night set by DJ Mel (@DJMel), Six Nations Rugby viewing party and an Eclectic Method (@EclecticMethod) tribute to 50 years of the iconic television series Doctor Who.

Get bucked by Lord Humphrey, the bucking mechanical English bulldog and recharge at Gizmodo's phone detention charging station. The @BBCAMERICA Roadhouse is open Friday, March 8 and Saturday, March 9, 11:00am - 9:45pm. Full @BBCAMERICA Roadhouse schedule available here (bbcamerica.com/sxsw). BBC AMERICA's Supernatural Saturday line-up launches March 30 with Doctor Who at 8/7c, new original series Orphan Black at 9/8c and The Nerdist at 10/9c.

@BBCAMERICA ROADHOUSE EVENTS

BRUSH SQUARE PARK, EAST 4TH & TRINITY

Friday, March 8 and Saturday, March 9, 11:00am - 9:45pm

All events require SXSW badges.

FRIDAY, MARCH 8

Happy Hour with Lord Humphrey 5:00-6:30pm With a British spin on a party favorite, Lord Humphrey, the bucking mechanical English bulldog takes visitors for a ride throughout the night.

Bands and Bulldogs 6:30-8:30pm Television presenter Georgie Okell hosts a night of British music with folk band Skinny Lister and headliner folk punk singer songwriter Frank Turner, who performed at the 2012 Olympics opening ceremony. Frank Turner's new album "Tape Deck Heart" hits April 22. Skinny Lister's new album "Forge & Flagon'" is available now.

DJ Mel 8:30-9:45pm Texas native DJ Mel, known for packing in crowds at his long-running parties, brings the party to @BBCAMERICA's Roadhouse. A recent gig for the Austin-based DJ was spinning President Obama's Inaugural Ball in January.

SATURDAY, MARCH 9

Six Nations Rugby - Ireland vs. France 11:00am-1:00pm One of Europe's biggest annual sporting events makes its way across the pond for a live viewing party.

Happy Hour with Lord Humphrey 5:00-6:30pm With a British spin on a party favorite, Lord Humphrey, the bucking mechanical English bulldog takes visitors for a ride throughout the night.

Eclectic Method Mixes 50 Years of Doctor Who 8:00-9:45pm British video DJ, Eclectic Method, pays tribute to 50 Years of Doctor Who with a collection of music mixed with clips from the iconic television series.

BBC AMERICA delivers U.S. audiences high-quality, innovative and intelligent programming. Established in 1998, it has been the launch pad for talent embraced by American mainstream pop culture, including Ricky Gervais, Gordon Ramsay, Graham Norton, and successful programming formats including ground-breaking non-scripted television like Top Gear and top-rated science-fiction like Doctor Who. Owned by BBC Worldwide, the commercial arm of the BBC, BBC AMERICA has attracted both critical acclaim and major awards including an Emmy(R), five Golden Globes(R) and ten Peabody Awards. The channel attracts one of cable's most affluent and educated audiences and is available on cable and satellite TV in more than 80.6 million homes. It broadcasts in both standard and high-definition, with content available On Demand across all major digital platforms. Online, www.bbcamerica.com is the place to go to dig deeper into pop culture with a British twist.