Ari B Debuts Wayne Isham-Directed Music Video for 'Dance Into The Party'
Ari B takes to a whole new playing field with her new music video "Dance Into The Party", showing moves never seen before as well as the singer's commanding, meaningful narrative. The music video was directed by Wayne Isham (Michael Jackson, Madonna, Bon Jovi) and choreographed by Chuck Maldonado (Stomp the Yard, Step Up 4),
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Ari B is an award-winning teenage performer, with a rapidly growing fan base for her original music and captivating dance-powered music videos. She has been described as a "firecracker" on the stage, performing her blend of Pop, R&B, and Hip hop, with a commanding, riveting narrative. She brings a vocal style that may remind you of Toni Braxton or Hayley Williams, and is combined with dance moves reminiscent of Janet Jackson or Paula Abdul. In addition to being a performer, Ari B is a hands-on creative force behind the entire production of her songs. She takes her visions and concepts from the writing phase, to the recording studio, and then finally to life on stage.
Ari sees popular music as the perfect medium to express her views and "ideal reflection of life" as a performing artist. At the young age of 18, she has performed in several music videos and won several awards, including Best Video of the Year (2017) at the New England Music Awards for (her visual) . In addition, she has worked with other top names in the industry, such as Ray Kay (Lady Gaga, Justin Beiber, Britney Spears), Mikey Minden, & Kenya Clay (Pussy Cat Dolls, American Music Awards).
Ari began to find her voice at the young age of 7. She started off in theater, which led her to lead roles in "Into the Woods", "Carrie", and "West Side Story." Ari also had principal roles in short films, regional commercials, and feature films, such as the ABC movie, "The Makeover." As a dancer, she became the youngest ever to perform with the pre-professional dance company, Boston Youth Moves, in downtown Boston. There she had the opportunity to train and perform on professional stages with Alvin Ailey Dance Company, Chita Rivera, and well-known choreographers. Ari has been writing and recording popular music at Bristol Studios for five years now. She recently earned a scholarship in musical theater at the prestigious Boston Conservatory at Berklee. Her recent performance venues include: House of Blues, Patriots Place, and The Hard Rock Café.