AOL Music Champions Adam Tyler's Like A Drug 1/23/12

A worthy endorsement is in motion for the impressive Electro-Pop vocalist, ADAM TYLER: January 23rd, 2012 will mark the exclusive premiere of "Like A Drug" on esteemed global media platform, AOL MUSIC. Assuredly his most staggering video thus far, "Like A Drug" encapsulates the artist's sensual vocals, dark edge, and hypnotic beats. Bringing these qualities to life is acclaimed Video and Creative Director, Dan Shipton. Well-known for his distinct imagery and glossy final cuts, Shipton perfectly compliments as the quintessential stylistic eye for "Like A Drug".

Filmed on location in an abandoned warehouse outside of London, the premiere will surprise with a significantly grittier visual vocabulary than the artist's previous video for "I Won't Let You Go". Scale is decidedly embellished at every avenue: dance sequences feature elaborate choreography in big numbers, lighting plays a role rather than an accent, and styling choices heighten the dramatic power of a color palette dominated by rich black.

This gutsy video will forever raise the bar for Adam Tyler, not only upon reception, but creatively too. The process allowed him to work closely with Shipton at every avenue, arriving at a completed video that echoes their unified blueprint for each note. Says Shipton of the experience:

"Adam and I planned for months talking in detail about what was really inspiring, using one another as sounding boards. I wanted to give him the chance to play a strong character that has many levels of depth, whilst honoring that the final product would be a pop video for all generations. What we created has a post-apocalyptic feel that transitioned the song away from love, and gave it an entirely new meaning. I think we've managed to achieve this successfully; there's something in it for everybody." - Dan Shipton, Director

Gifting his fans as they anxiously await the video's unveiling, Adam has released his own cover of the holiday classic, "O Holy Night". The track revises the favorite to adopt his sharp sense of electro centric embellishments. Snag the track for your own audible pleasure via Adam's social networks now and look out for the video premiere of "Like A Drug" on January 23, 2012 only on AOL MUSIC, http://music.aol.com.

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