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“The Idea-Driven Organization” is Released

Your organization's strongest competitive advantage-a deep well of innovation and energy-is already in place, waiting for you to connect with it. It's your employees. The front-line people who deal directly with products and customers have the best possible perspective on the issues and opportunities, and their ideas are a great asset that is too often untapped or even suppressed.

The power of employee ideas is at the core of Alan G. Robinson and Dean M. Schroeder's latest book, "The Idea-Driven Organization" (Berrett-Koehler Publishers, ISBN-13: 978-1626561236), set for release March 31. Following up and expanding on their first collaboration, "Ideas Are Free: How the Idea Revolution Is Liberating People and Transforming Organizations," this new book will equally benefit those who are already familiar with Robinson and Schroeder's work and those who are new to the concepts.

"The Idea-Driven Organization" shows leaders how to create an organization fueled by the mass creativity of all its employees. Idea-driven organizations routinely implement 20, 50, or even a 100 ideas per employee per year. Robinson and Schroeder draw upon their extensive research and experience working with organizations around the world to show what works, what doesn't and why. There is a lot to know, much of which is counterintuitive.

Enthusiastic praise is already building for the book and the concepts behind it. Massachusetts Senate Majority Leader Stan Rosenberg said, "Robinson and Schroeder have written a manifesto that might very well spark a revolution. They show us how the ideas generated by the knowledge and creativity of front-line employees can help any organization, large or small, become more efficient, more productive, more innovative. I say let the revolution begin."

Karen Martin of the Karen Martin Group, author of "The Outstanding Organization," adds, "No one has captured the rationale of how-tos for achieving business results through front-line involvement as elegantly and convincingly as Schroeder and Robinson have. Learning how to unleash the significant power of ideas is quite possibly the most important leadership skill needed today."

Robinson and Schroeder are award-winning authors, consultants, and educators who have advised hundreds of organizations around the world on how to improve their creativity, innovation, and performance. Their 2004 collaboration, "Ideas Are Free," was featured on ABC World News and CNN Headline News, was named Reader's Choice by Fast Company magazine and one of the 30 best business books of 2004 by Soundview Executive Books. Individually, they have written numerous other books and articles. Robinson teaches at the Isenberg School of Management at the University of Massachusetts at Amherst, and Schroeder is the Herbert and Agnes Schulz Professor of Management at Valparaiso University.

Additional information, including a sample chapter, purchase link, and a blog, is available at

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